Generation AI
A lot has happened in the past few months and if you blinked, you may have missed one of the ad industry’s most profound growth spurts. From the launch of ChatGPT in Q4 2022 to several fast-following commitments from major…
Read MoreLet’s Chat(GPT) about AI
Elon Musk has often been quoted on his thoughts about artificial intelligence and how it will change the world. Filed neatly under “told you so”, Elon’s pet project – OpenAI has a lofty mission “to ensure that artificial general intelligence…
Read MoreAll Signs Point to First-Party Data and Conversations on Readiness
Cookie deprecation is changing everything. The most profound impact to marketers will be the way in which they manage their data in the absence (or major diminishment) of third-party sources. The industry is buzzing on the subject and, with our…
Read MoreThe Wisdom Behind Sophi.io and The Globe and Mail
While regulators are busy setting up legislative parameters for Artificial Intelligence, the online ad industry continues to innovate using AI to enhance reach and address the right audiences. National publisher and IAB Canada member The Globe and Mail, has made…
Read MoreFuture Gazing: The Role of AI in Advertising
A conversation with Scibids Internet ad revenue exceeded 12.3 billion Canadian dollars in 2021, with a staggering 51% of ads being served programmatically (according to our IAB Canada 2021 Ad Revenue Study). But with the impending death of 3rd party…
Read MoreUnboxing Canadian eCommerce
This week, IAB Canada hosted their second annual Business of Digital event covering all aspects of eCommerce in Canada. The half-day event was packed with stimulating presentations and practical insights that have been gleaned over the past two years of…
Read MoreThe Future is Frictionless
With just a few weeks left of summer, fall collections are appearing in shop windows and marketers are putting their strategic visions into full practice. After a two-year push towards eCommerce enablement, where virtually every category can be shopped and…
Read MoreIAB Canada Releases “Guide to Modernized Contextual Advertising”
As a second installment of the “Moving Towards Cookie Independence” series, the Guide to Modernized Contextual Advertising covers critical developments in the area of AI and machine learning that are contributing to the rebirth of the original media tactic. Rapid developments in…
Read MoreAI Gets Real – IABs Internationally Crack Use Cases and the Future of Machine Learning
As the industry moves towards the era of privacy-first data, the engine that will drive the future of digital advertising will be the implementation of AI and machine learning. With first party data stores getting primed for access into the media buying…
Read More