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Tag: Amazon Ads

Jun 22, 2023

Amazon on How Marketers are Driving Performance and Reducing Costs

IAB Canada held its annual State of the Nation event on May 31st in Toronto. With several presentations focused on the current state of the economy in Canada, we followed up with the Amazon Ads team to see how they…

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Dec 8, 2022

Highlighting New Ad Tech Capabilities for More Agile Planning, Measurement and Optimization

A Conversation with Amazon Ads.Following our Annual Report on Data event on December 5th, 2022, where we dug deep into how to effectively reach consumers in 2023 without third party tracking, we felt it was the right time to sit…

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