Addressable Audiences in a Privacy-First World 

In an increasingly privacy-conscious landscape, striking the delicate balance between impactful digital marketing and protecting user's privacy has become a significant challenge. How do we reconcile targeted advertising with the growing demand for user privacy?

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The Big Gamification in Canada

IAB Canada hosted a Business of Digital Marketing to Gamers event on January 20, 2022, taking in solid insights about the Canadian gamer landscape and its enormous potential for sweet-spot engagement across several platforms and environments.We kicked off the discussion with a…

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