The session opened with two stark facts – half the world still lacks access to basic healthcare and one in four people don’t have safe drinking water.
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Day two at Cannes had a lot of insightful gems throughout the day. Rather than delving into a singular session, I will try to weave a narrative around one of my favourite psychological models – Maslow’s hierarchy of needs.
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One of my favourite themes emerging from today’s discussions on day one of Cannes Lions 2025 was the deep dive into a relatively new industry buzzword – and, arguably, a necessary rallying cry: de-shittification.
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Amidst the AI buzz throughout the La Croisette another conversation started to rise above the noise — not because it was the loudest, but its clarity.
Read MoreCannes Lions kicks off next week for another year of virtual content that focuses on the hottest trends in advertising. The annual festival celebrates the best creative in the world and unpacks both emerging trends and critical developments coming out of…
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