For years, marketers have struggled to determine the actual impact of ads on consumer reach and engagement. But the verified transactional nature of NFTs could serve as an antidote. Fundamentally, we buy into brands because we feel that they represent…
Read MoreWhen it comes to channel planning for eCommerce, we have a tendency to dive straight to the bottom of the funnel to move quickly towards a search, click and buy stream. Getting as close a proxy to the transaction is…
Read MoreFinally, a reprieve from numbers, policy, and plumbing – Cannes Lions season is upon us! The media side of the advertising business rarely has the time to reflect on the amazing creativity that the various channels carry on behalf of…
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