B2B marketing has long been seen as the less exciting cousin of the fast-paced consumer-facing counterpart. It’s been approached as a highly rational, linear and data-driven purchase cycle.
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Day three at Cannes was jammed with alternative thinking, exciting announcements and another load of insights to bring back to the industry. In today’s meditation, I homed in on a beautiful through line. “Joy” as a strategic play.
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As the 72nd Cannes Lions Festival approaches (June 16–20), we’ve pulled together a quick guide to help IAB Canada members navigate the week.
Read MoreSonia Carreno, President of IAB Canada and member of the Cannes Young Lion Advisory Board was on the ground at the Cannes Lions 70th Festival of Creativity. ICYMI – here’s a fascinating story of the transformation of the iconic Barbie…
Read MoreAfter a week steeped in creativity from Cannes, IAB Canada caught up with Katherine Scarrow, the General Manager of Globe Content Studio, the content marketing arm of The Globe and Mail to get her views on the evolution of content. …
Read MoreCannes Lions 2021 wrapped up last week and the festival was once again, packed with informative content and a spotlight on the world’s most exciting advertising creative. One session that caught our attention was a great fireside chat with Alvin…
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