Pulse on Policy
Updated August 1, 2024. While the House takes a rest, IAB Canada is continuing to track files that are impacting the industry both near and far. Following are two files that have seen some recent activity.
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Addressable Audiences in a Privacy-First World
In an increasingly privacy-conscious landscape, striking the delicate balance between impactful digital marketing and protecting user's privacy has become a significant challenge. How do we reconcile targeted advertising with the growing demand for user privacy?
Read MorePulse on Policy – From Across the Pond
This month’s policy round up is turning its focus on the EU and some noteworthy developments that we are keeping an eye on in case they venture across borders. Europe First to Pass AI Data Act Court Ruling in IAB…
Read MoreA Precedent-Setting Case for Omni-Channel Consent
An interesting privacy case emerged last week involving Home Depot. The case provides some clear guidance on an area of vulnerability for most retailers around obtaining consent – point of sale.Last week the Office of the Privacy Commissioner of Canada…
Read MoreReturn on Consent
Salesforce recently released the Fifth Edition of the Connected Customer report, and the results indicate that despite the push for enhanced privacy regulations across borders, consumers are asking for experiences that are uniquely driven by data.While the sentiment around service…
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