Brand Relevancy and Reach in a Cookieless World

In 2022, marketers will continue to be faced with the challenge of finding new ways to leverage the power of cross channel digital advertising to reach Canadians effectively and meaningfully while utilizing new means of addressability. Sifting through the massive…

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Meaningful Measurement in a Cookieless World

In 2022, marketers will continue to be faced with the challenge of finding new ways to leverage the power of cross channel digital advertising to reach Canadians effectively and meaningfully while utilizing new means of addressability. While attaining critical mass…

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Digital Reach Gets a Makeover

This week’s Business of Digital “Digital for Reach” event left the Canadian online advertising community with a lot to think about and to celebrate. While the industry works against the cookie clock to re-vamp the ecosystem to enable a privacy-first…

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