Gaming Is a Full-Funnel Strategy
Key Insights from Dentsu’s Global Report and IAB’s Measurement Framework Signal a Turning Point in Gaming Advertising for Brands
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CES 2025: Ushering in the age of hyper-personalization IAB Canada’s Sonia Carreno
This article, originally published in Campaign Magazine, features IAB Canada’s Sonia Carreno as she shares some of her marketing-related takeaways from this year's Consumer Electronics Show.
Read MoreHeard at IAB Canada GameFest “Everyone is a Gamer, from Aunt Sally to Grandma Judy”
IAB Canada’s recent Data Night entitled “GameFest” brought together industry leader Deborah Gurofsky, Vice President of Partnerships at Media Pulse and Sonia Carreno, President of IAB Canada, for a fascinating discussion on in-game advertising. This powerful yet often underestimated channel…
Read MoreBooming In-Game Advertising Market Offers Rich Opportunities for Canadian Brands
Canada's in-game advertising industry is experiencing rapid growth, offering marketers a unique channel to reach enormous and captivated audiences. Industry figures underscore this trend, with the market projected to generate US$1.45bn in revenue by 2024 and grow steadily until 2029, presenting rich opportunities for brands across Canada.
Read MoreiGaming Ontario Turns One – The Province Got You a Thriving Market & Proposed Amendments to AGCO Standards
Last week marked the first birthday of regulated iGaming in Ontario and the celebrations kicked off at a sold-out summit hosted by the Canadian Gaming Association. The mood was bright and for good reason – this booming new sector comprised…
Read MoreThe Big Gamification in Canada
IAB Canada hosted a Business of Digital Marketing to Gamers event on January 20, 2022, taking in solid insights about the Canadian gamer landscape and its enormous potential for sweet-spot engagement across several platforms and environments. We kicked off the discussion with…
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