The Industry Gets a Cookie Break

Big news out of the Google Sandbox today with their announcement to delay Chrome’s cookie-blocking privacy plan until late 2023. Chromes Privacy Engineering Director, Vinay Goel wrote in his early morning blog post that “While there’s considerable progress with this…

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A Big Week for Universal IDs

UID 2.0 Now Open Source through IAB Tech Lab and IAB Canada Releases Guide to Unified IDs   The source code for UID 2.0 has officially landed at IAB Tech Lab. This week, the developer of UID 2.0, The Trade Desk,  announced that they…

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