Google has made a dramatic U-turn on its plan to phase out third-party cookies. Instead of eliminating 3rd-party cookies, they have decided to introduce a new Chrome feature designed to give users more control over their browsing and privacy settings.
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The recent IAB Canada's State of the Nation 2024 event in Toronto took on a critical issue in the advertising industry - the phase-out of third-party cookies by Google Chrome, slated for Q1 2025.
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Google has announced further delays in the deprecation of third-party cookies and will not be moving forward until early 2025.
Read MoreThis week, IAB Tech Lab announced two key developments in the race towards cookie independence which has already kicked off this year. The first is Index Exchange’s contribution of the Privacy Sandbox Demo Tool which will help the industry better…
Read MoreWith both federal and provincial policy makers demanding increased youth privacy protection, it should be no surprise that pre-emptive changes are being made by the world’s largest platforms ahead of legislative amendments. There have been some bold steps taken by…
Read MoreBig news out of the Google Sandbox today with their announcement to delay Chrome’s cookie-blocking privacy plan until late 2023. Chromes Privacy Engineering Director, Vinay Goel wrote in his early morning blog post that “While there’s considerable progress with this…
Read MoreThis week, Google announced that in late 2022, when Chrome begins to block third-party cookies, it will be operating exclusively on Privacy Sandbox’s anonymized audience cohorts. More specifically, Google will not be creating or accepting UIDs for the purposes of targeting or…
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