IAB Canada's annual Report on Data 2025 brought the industry together for an afternoon of insights that showcased how quickly data, media, and measurement practices are evolving across the country this week. This yearly tradition allows industry to review the year past while setting the tone for the year ahead.
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Regulatory momentum is accelerating at home and abroad, with the CRTC redefining Canadian content and the EU proposing major GDPR amendments, signaling a rapidly shifting compliance landscape for the digital advertising sector.
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IAB Canada partnered with Dale Carnegie Training this month to host a media sales-focused workshop on rehumanizing the media sales experience. The session brought together all levels of sales teams from across the industry for an evening of fun, interaction, and practical professional development.
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As automation and AI reshape the marketplace, human connection remains essential in media sales. IAB Canada is partnering with Dale Carnegie for a November 18 training session in Toronto that focuses on the relationship and communication skills that help media sellers succeed.
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Canada’s Digital Out of Home (DOOH) market continues to expand, driven by rising programmatic adoption, creative innovation, and growing cross-channel collaboration.
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Canada’s Digital Out of Home (DOOH) market continues to expand, driven by rising programmatic adoption, creative innovation, and growing cross-channel collaboration.
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The IAB Canada team made it out to Vancouver to host a special morning edition of our Data Night. The morning brought together marketers, publishers, and tech leaders for lively discussions on the evolving video landscape, the meaning of “premium,” and how data is shaping smarter cross-platform strategies.
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Last week, IAB Canada had the pleasure of connecting with hundreds of entrepreneurs and business owners at the Small Business Summit, where we proudly showcased our Digital Means Business initiative — a national effort to help small and medium-sized businesses (SMBs) unlock the power of digital advertising.
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On November 18th, IAB Canada is teaming up with Dale Carnegie for an exclusive, unplugged seminar that will reignite the spark in Canada’s media sales community.
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IAB Canada’s latest Internet Advertising Revenue Survey and Forecast projects another year of solid growth for the Canadian digital advertising market — with revenues expected to reach $21.2 billion in 2025, up from $18.2 billion in 2024.
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IAB Canada launches the AI Use-Case Map, a practical guide to help teams move from hype to hands-on results.
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IAB Canada’s Data Night in Toronto was electric. Data Night once again proved why it’s become the gathering place for Canada’s digital media leaders.
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