IAB Canada’s Data Night: Industry Gets Real on Premium Video
IAB Canada’s Data Night in Toronto was electric. Data Night once again proved why it’s become the gathering place for Canada’s digital media leaders.
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IAB Canada Launches ‘Digital Means Business’ to Power the Engine of Canada’s Economy
IAB Canada has launched Digital Means Business, a national hub offering resources, training and access to Canadian media platforms to help small businesses unlock measurable growth and compete globally through digital advertising.
Read MoreIAB Canada’s 2025 Winning Holiday Advertising Check List
Fresh from IAB Canada’s Holiday Advertising Skills Lab, the 2025 Winning Holiday Advertising Checklist urges planners to think season-long including Q5, meet shoppers online and in-store, leverage premium CTV for scale, create authentically for Canada’s diversity, and prove incremental lift with baked-in measurement.
Read MoreIAB Canada Mid-Year Recap
As the industry heads into a well-earned summer break, IAB Canada reflects on a year marked by remarkable momentum.
Read MoreIAB Canada Summer Policy Round-Up
As Summer approaches, IAB Canada is pleased to share a snapshot of our latest advocacy work across the digital advertising and media landscape.
Read MoreCanada to Rescind Digital Services Tax: A Positive Turn for Trade and Cooperation
In a significant reversal announced late Sunday, the Government of Canada has confirmed it will rescind the Digital Services Tax (DST) that was set to take effect Monday. This development follows sustained stakeholder engagement and reflects a broader desire to…
Read MoreCelebrating Canada
To mark Canada Day, we’re celebrating with a bold visual look at Canadian innovations that shape the future of digital media and advertising.
Read MoreBold Ideas from Cannes Lions 2025: B2B 201 – The Social Operating System Behind Every Business Decision
B2B marketing has long been seen as the less exciting cousin of the fast-paced consumer-facing counterpart. It’s been approached as a highly rational, linear and data-driven purchase cycle.
Read MoreBold Ideas from Cannes Lions 2025: Joy as a Strategy
Day three at Cannes was jammed with alternative thinking, exciting announcements and another load of insights to bring back to the industry. In today’s meditation, I homed in on a beautiful through line. “Joy” as a strategic play.
Read MoreBold Ideas from Cannes Lions 2025: Purpose in Practice – How Brands Are Fueling Real-World Innovation
The session opened with two stark facts – half the world still lacks access to basic healthcare and one in four people don’t have safe drinking water.
Read MoreBold Ideas from Cannes Lions 2025- Maslow’s Pyramid, Reimagined
Day two at Cannes had a lot of insightful gems throughout the day. Rather than delving into a singular session, I will try to weave a narrative around one of my favourite psychological models – Maslow’s hierarchy of needs.
Read MoreBold Ideas from Cannes Lions 2025: The De-Shittification of Advertising
One of my favourite themes emerging from today’s discussions on day one of Cannes Lions 2025 was the deep dive into a relatively new industry buzzword – and, arguably, a necessary rallying cry: de-shittification.
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