At IAB Canada’s Enterprise 2025, digital advertising community gathered to take stock of where the industry is headed—and the latest Barometer Survey confirms a cautious optimism grounded in innovation, investment, and a drive to define a sustainable future for Canadian Media.
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Signal loss in the digital advertising supply chain is becoming an increasingly urgent concern — and IAB Canada is taking action.
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IAB Canada has released its inaugural Agency 360 – Partnership Attributes Report, a barometer study created specifically to help agencies sharpen their competitive edge.
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IAB Canada’s Digital Out-of-Home Committee has developed a visual explainer showcasing the power of DOOH.
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IAB Canada is proud to unveil the Harmonizing Retail Media: The 2025 In-Store Audio Playbook, a collaborative research initiative with Leger and Stingray Advertising.
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IAB Canada is thrilled to support the online advertising industry’s talent recruitment efforts by participating in the upcoming Career Fair Canada in Toronto.
Read MoreThis morning the Prime Minister of Canada, Justin Trudeau, has resigned. IAB Canada has been actively working on several files impacting the Canadian Digital Media sector and this move will have significant impact on their status. With the Prime Minister…
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IAB Canada wrapped up the year with a successful Report on Data 2024 (ROD) event, bringing together industry leaders to explore the dynamic Canadian media and advertising landscape.
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IAB Canada partnered with the Retail Council of Canada (RCC) to produce the State of Retail Media in Canada: Barometer Report 2024.
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The Sustainability Barometer study reveals a critical insight – a third of ad inventory went unsold because of unmet environmental sustainability standards.
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In today’s polarized landscape, the advertising world faces unprecedented challenges as consumer behavior becomes increasingly influenced by political ideology. This discussion paper explores how brands can turn potential pitfalls into opportunities for differentiation and growth.
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IAB Canada is excited to announce new episodes of The Business of Digital Podcast, amplifying the importance of audio advertising in Canada.
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