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Tag: Marketers

Jul 12, 2023

How Marketers Can Leverage the Smarts in Smart TVs to Reach Audiences

Everyone is talking about CTV. As inventory ramps up in Canada, advertisers are looking to better understand the opportunities. IAB Canada reached out to Derek Fung, Sales Manager at Samsung Ads Canada to gain some valuable perspective on how marketers…

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Jun 22, 2023

Amazon on How Marketers are Driving Performance and Reducing Costs

IAB Canada held its annual State of the Nation event on May 31st in Toronto. With several presentations focused on the current state of the economy in Canada, we followed up with the Amazon Ads team to see how they…

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