IAB Tech Lab has announced a significant update to OpenRTB, introducing Extended Content Identifiers (ECI) to enhance transparency and efficiency in programmatic advertising.
Read MoreLooking into the New Year with Samsung AdsOne of the greatest gifts we can receive annually is a peek into the crystal ball of some of our most-forward thinking members as we head into the New Year. Understanding the top…
Read MoreA conversation with Scibids Internet ad revenue exceeded 12.3 billion Canadian dollars in 2021, with a staggering 51% of ads being served programmatically (according to our IAB Canada 2021 Ad Revenue Study). But with the impending death of 3rd party cookies,…
Read MoreAs 2021 draws to a close, IAB Canada is looking forward and preparing for the coming year by conducting stakeholder discussions and evaluating the current state of the global supply chain. One of several topics becoming increasingly relevant in 2022,…
Read MoreOn the heels of the IAB Canada Programmatic Live event in Toronto that attracted hundreds of programmatic buyers and sellers yesterday, this morning IAB released a tool to help calculate transparency of programmatic buying to the industry. The tool is…
Read MoreOn October 29th, IAB Canada’s Quebec committee put on a local X-Series event in Montreal around Real Time Bidding and the programmatic space. It was a half day comprised of one keynote presentation, 3 panel discussions each following a short…
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