IAB Canada and RCC Join Forces to Drive Retail Media Forward in Canada
IAB Canada and Retail Council of Canada (RCC), have announced a strategic collaboration aimed at advancing the digital retail advertising landscape in Canada.
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Decoding Industry Growth at IAB Canada’s State of the Nation Toronto 2024
IAB Canada’s recent State of the Nation event in Toronto provided some key insights into the state of the industry as we close out the first half of the year. Canada's digital media revenue is expected to reach $18.1 billion by the end of 2024, indicating steady growth from $15.9 billion in 2023. Growth is diverse in this dynamic sector as we turn our attention the retail media, CTV and the changing definition of search and performance media.
Read MoreIAB Europe Delves into The Digital Details at Interact
IAB Europe held its annual Interact conference in Milan last week. The event brought together a broad network of European stakeholders to address serious questions about the digital advertising industry with sharp discussions.
Read MoreIAB Canada and Insider Intelligence’s Retail Media in Canada 2024 Survey Highlights
At the Retail Media Summit held this week by the Path to Purchase Institute, Sonia Carreno, President of IAB Canada, shares pivotal insights into the development of retail media, often hailed as the “third wave” of media. Her session shed…
Read MoreChecking Out the Retail Media Aisle – IAB Canada’s Powering Purchase Event Recap
This week IAB Canada celebrated Retail Media (RM) with its annual conference dedicated to the explosive growth of the channel in Canada and around the world. With some of the brightest minds in the space, we spent an afternoon to…
Read MoreIAB Canada Briefing – Retail Media Networks: Navigating Challenges Amid Rapid Growth
Reported by IAB Canada contributor Paolo Lacuna According to the 2022 IAB Canada Internet Ad Revenue Survey, Retail Media experienced remarkable growth, increasing 26% to reach an impressive $982 million in 2022. This surge firmly establishes Retail Media as one…
Read MoreIAB Canada Research Update: Survey Season is Upon Us!
IAB Canada Launches Retail Media Trends Survey We’ve partnered with Insider Intelligence to capture valuable insights about the market on this growing sector in Canada and as a thank-you for participating, we will share a summary of the results of…
Read MoreIAB Canada Releases Retail Media Guide
As our awareness shifts towards first party data and the key it holds to unlocking the opportunities left for advertisers to address audiences in the next iteration of online advertising, we are focusing our attention on practical applications that can…
Read MoreReport on Data 2022 – Event Recap
Written by Guest Contributor, Maryam Kakal IAB Canada wrapped up a busy year of events this week with the Business of Digital: Report on Data. Hosted in-person at the Scotiabank Theatre, this event featured an agenda of experts covering all…
Read MoreIAB Canada eCommerce – Full Circle Shopping Recap
This week, IAB Canada held its eCommerce – Full Circle Shopping online event. Several speakers took the stage to share insights on the state of retail marketing and media in Canada. The takeaways from the packed agenda were highly practical…
Read MoreIAB Interact – Putting Things Into Perspective
IAB Europe Interact took place this week in Madrid. The flagship event packed a full agenda covering the state of online advertising in Europe. The lively discussions signalled some interesting global trends given the sheer size of the market evaluated…
Read MoreCTRL ATL – Media’s Inevitable Migration to Lower Funnel
There is no debate that digital media has impacted the purchase funnel in significant ways over the past 25 years – completely innovating the ways in which advertisers connect to their audiences. One of the pivotal moments for advertising has…
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