IAB Canada Research Update: Survey Season is Upon Us!

IAB Canada Launches Retail Media Trends Survey 

We’ve partnered with Insider Intelligence to capture valuable insights about the market on this growing sector in Canada and as a thank-you for participating, we will share a summary of the results of this first-of-its-kind study. Share your take on what it is like to buy Retail Media in Canada here.  

Stay up to date with the Retail Media conversation by attending the Retail Media – Powering Purchase event on October 3rd and by joining IAB Canada’s Retail Media Committee.  

IAB Canada’s Annual 360 Survey of the Buy-Side  

IAB Canada is conducting our annual 360 research study to help Canadian digital media sellers build better relationships by more effectively communicating and interacting with their partners; your opinion matters and helps improve services across our ecosystem. 

Please provide us with your valuable perspective on what it is like working with media sellers through the lens of attributes that have been identified as top priorities by media buyers. 

The survey should take 15-20 minutes to complete, responses remain anonymous and are reported at an aggregate level, and as a thank you, we would like to send you a $15 gift card (optional).  

If you are a member of the buy-side, you can share your voice to this year’s 360 Digital Media Survey here.  

IAB Canada’s Annual Salary Survey Participation Call-Out 

Over the last few years, we have seen significant changes and challenges when it comes to attracting and retaining skilled digital marketing professionals.  As we continue to prioritize supporting talent in the industry, we are in the process of conducting our annual IAB Canada Salary Survey.  This study acts as a compensation planning guide for Human Resources (HR) Managers and Executives working in the Digital Advertising industry across Canada and helps our members stay competitive. The annual benchmarking study provides valuable insights on roles by department (titles, responsibilities, etc.) and includes compensation bands.  Additionally, it covers trends on employee health benefits, office perks, training, parental leave, and vacation time.  This is an opportunity to understand the current salary and benefit trends, as well as deep dives into real-time talent issues.  

Participants who complete the survey will receive a free copy of the report once released. If you choose not to participate, the survey will be available for purchase in Q4.  

To participate in this year’s IAB Canada Salary Survey, please reach out to talent@iabcanada.com.

The deadline for participation is September 19th, 2023.