IAB Canada’s State of the Nation roadshow wrapped up this week. Moving across Toronto, Vancouver, Montreal and Halifax, this coast-to-coast event brought hundreds of Canadian digital media and marketing professionals together to discuss the latest issues, trends and opportunities in the sector.
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IAB Canada’s recent State of the Nation event in Toronto provided some key insights into the state of the industry as we close out the first half of the year. Canada's digital media revenue is expected to reach $18.1 billion by the end of 2024, indicating steady growth from $15.9 billion in 2023. Growth is diverse in this dynamic sector as we turn our attention the retail media, CTV and the changing definition of search and performance media.
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IAB Europe held its annual Interact conference in Milan last week. The event brought together a broad network of European stakeholders to address serious questions about the digital advertising industry with sharp discussions.
Read MoreIAB Canada was pleased to release the 2023 Internet Ad Revenue Survey report this week. The digital advertising industry experienced a year that could best be described as unpredictable. A strong start in the first quarter showed recovery momentum from…
Read MoreOffering training to employees is critical for driving revenue growth, increasing skills, improving the leadership pipeline, and enhancing employee engagement. Many organizations intuitively know this but finding the time and budget to prioritize training can sometimes be difficult.To help you…
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