Every ad impression is a data-driven decision made in milliseconds within a fast-paced programmatic ecosystem. Demystifying Signals unpacks the foundational elements that make those decisions possible: the signals flowing through the bid stream.
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Canada’s private sector has long operated under the Personal Information Protection and Electronic Documents Act (PIPEDA), which enforces ten fair information principles to govern the collection, use, and disclosure of personal information.
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In late 2024, IAB Canada identified a brewing issue in the digital advertising ecosystem—one that’s quietly impacting campaign performance, publisher monetization, and buyer accountability: signal strength.
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