In a significant reversal announced late Sunday, the Government of Canada has confirmed it will rescind the Digital Services Tax (DST) that was set to take effect Monday. This development follows sustained stakeholder engagement and reflects a broader desire to…
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This week, The Treasury Board of Canada Secretariat updated its Directive on Automated Decision-Making, outlining rigorous standards for transparency, fairness, and oversight of AI systems used in federal administrative decisions. While the directive applies specifically to government institutions, we may be…
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To mark Canada Day, we’re celebrating with a bold visual look at Canadian innovations that shape the future of digital media and advertising.
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A recent Luxury Retail Trends report from Globe Media Group (2025) offers a timely snapshot of how Canadian luxury consumers are engaging with media and making purchasing decisions and it signals key opportunities for brands and advertisers in this space.
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B2B marketing has long been seen as the less exciting cousin of the fast-paced consumer-facing counterpart. It’s been approached as a highly rational, linear and data-driven purchase cycle.
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Day three at Cannes was jammed with alternative thinking, exciting announcements and another load of insights to bring back to the industry. In today’s meditation, I homed in on a beautiful through line. “Joy” as a strategic play.
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The session opened with two stark facts – half the world still lacks access to basic healthcare and one in four people don’t have safe drinking water.
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Day two at Cannes had a lot of insightful gems throughout the day. Rather than delving into a singular session, I will try to weave a narrative around one of my favourite psychological models – Maslow’s hierarchy of needs.
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One of my favourite themes emerging from today’s discussions on day one of Cannes Lions 2025 was the deep dive into a relatively new industry buzzword – and, arguably, a necessary rallying cry: de-shittification.
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Amidst the AI buzz throughout the La Croisette another conversation started to rise above the noise — not because it was the loudest, but its clarity.
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As the 72nd Cannes Lions Festival approaches (June 16–20), we’ve pulled together a quick guide to help IAB Canada members navigate the week.
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State of the Nation 2025 in Toronto was more than just a conference; it was a real-time glimpse into the future of Canadian digital advertising. Here’s a look at the pivotal conversations and insider insights.
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