IAB Canada Blog

20 Jan

2014 Student Social Media Survey

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In August-September 2014, IAB Canada surveyed students about their social media habits. The survey was shared with five colleges & universities distributed via their professors and instructors, with further encouragement to share it with their family and friends. The most interesting stat to come out was the admission that 40% of respondents log onto social

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19 Jan

IAB Canada’s Video Spotlight – January – #ACgiftofhome

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#Acgiftofhome True Reach: 3,637,248 views Air Canada Release date: 12/3/14 Social Interactions: 81,071 Last month we took a look at WestJet’s Christmas Miracle 2014, the airline’s sequel to its popular 2013 stunt campaign. But WestJet wasn’t the only airline making waves with video over the holidays. Air Canada scored a big hit with its own

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13 Jan

Top 2 Digital Marketing Tips from Vitaly Pecherskiy, Co-Founder and COO of StackAdapt

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Here is part two of our “digital marketing tips” blog post series. Over the coming months, we’ll publish a new blog post where an IAB Canada course instructor will share key digital marketing insights. For more tips, news, and helpful information from IAB Canada, be sure to sign up for our e-Newsletter. Many of us

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09 Jan

Social Media is Disrupting the Way Television is Planned and Bought

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Are you on Facebook or Twitter while watching TV? Are you sharing comments about the program you’re watching or reading other people’s commentary?  Have you ever searched for brand information while watching television? How about your friends, family and colleagues? 20 million Canadians are regular Facebook users. Seven million Canadians are regular Twitter users. Are

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22 Dec

IAB Canada’s Video Spotlight – December – Christmas Miracle 2014

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Christmas Miracle 2014 True Reach: 3,954,988 views WestJet 11/30/14 Social Interactions: 230,833   WestJet broke through in the branded video universe with its 2013 holiday campaign, Christmas Miracle. Prior to that campaign, WestJet produced a fair amount of video, but most of it was not widely viewed; just one video on its YouTube channel had

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18 Dec

Top 4 Digital Marketing Tips from Jeff Quipp, President of Search Engine People

Tips, , , , , , , , ,

Here is part one of our “digital marketing tips” blog post series. Over the coming months, we’ll publish a new blog post where an IAB Canada course instructor will share key digital marketing insights. For more tips, news, and helpful information from IAB Canada, be sure to sign up for our e-Newsletter. Most of us

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16 Dec

5 Reasons Why You Should Attend X-Series Metrics in Montreal

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If you’re in the Montreal area, be sure to join us for X-Series: Metrics on January 19th! We’re revealing the latest Canadian Media Usage Trends (CMUST) – French Canada results – plus unveiling brand new Canadian Media research. Here are five reasons why you and your team should attend X-Series Metrics: You’ll be the first

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27 Nov

15 Essential Digital Marketing and Media Questions That Will be Answered at X-Series: Metrics

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IAB Canada is excited to bring you X-Series: Metrics at the Ritz-Carlton Hotel in Toronto on December 4th. During the event, we’re unveiling the latest Canadian Media Usage Trends (CMUST) results and implications, PLUS brand new Canadian digital research insights from three senior, jury-selected speakers. To give you a sneak peak of the types of

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