IAB Canada Blog

26 Nov

IAB Canada’s Video Spotlight – October 2014 – #MyBrotherWorksAtSears

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#MyBrotherWorksAtSears True Reach®: 1,460,044 views Sears Canada 11/6/14 Social Interactions: 21,472 It’s been rough going for Sears over the past few years. While Sears was the darling of the catalog era, the retailer has had a harder time moving into the digital age. And yet, Sears Canada has kept its humor. In the Sears Canada’s

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05 Nov

Don’t Miss Out On Amazing Media Research at the Upcoming X-Series: Metrics!

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IAB Canada is excited to bring you X-Series: Metrics, December 4th 2014 in Toronto. The event will be filled with ground-breaking Canadian media research and industry leading presentations from senior executives at the top mobile advertising firms. If you’re in the marketing or media field, you don’t want to miss this important event! By attending

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20 Oct

IAB Canada Welcomes Three New Board Members

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IAB Canada gains three new board members, with the addition of Hope Bagozzi, Senior Director of Creative and Digital Innovation at McDonald’s Restaurants of Canada, Brandon Grosvenor, Vice President of Sales at Microsoft Advertising & Online Canada, and Andrew Saunders, Chief Revenue Officer at The Globe and Mail. Hope Bagozzi oversees the creative development and media

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08 Oct

Non-Human Traffic & Illegitimate Bots

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IAB Canada is raising attention to the issue of non-human traffic: meaning illegitimate ‘Bots’, being counted as actual traffic. Legitimate Bots exist to perform helpful functions, are well known and are filtered out of marketing metrics, it’s the illegitimate Bots designed to inflate traffic for fraudulent purposes that concern us. At a recent meeting of

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