IAB Canada Blog

24 Mar

New Transparency Calculator for Programmatic Buying Released by IAB

Member's Blog, President's Note, Recent News, , ,

On the heels of the IAB Canada Programmatic Live event in Toronto that attracted hundreds of programmatic buyers and sellers yesterday, this morning IAB released a tool to help calculate transparency of programmatic buying to the industry. The tool is designed as a directional resource allowing buyers to understand the costs of the various layers

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11 Mar

EDAA Summit – European Insights on the Self-Regulatory AdChoices Program

Member's Blog, Recent News, , , ,

EDAA kicked off its inaugural summit last week in Brussels. The event brought together over 150 industry stakeholders including program participants, global association representatives and industry regulators. The full-day agenda covered a wide range of topics from policy to implementation of the ad choices program at a global level. Canada’s situation from a global perspective as

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07 Mar

Progress on Ad Blocking Through IAB Global Initiatives

Member's Blog, President's Note, Recent News,

The global online advertising community is committed to improving the overall consumer experience online and is making serious progress in its efforts. In late 2015, IAB Canada announced the development of LEAN (Light, Encrypted, Ad Choice Supported and Non-Intrusive) ads guidelines meant to address the consumer disaffection with online advertising and the overall concerns over poor

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02 Dec

Independent Research Estimates Cost of Ad Fraud, Infringed Content & Malvertising in the U.S.

Member's Blog, President's Note, Recent News

A new study conducted by IAB and EY shows that fraudulent impressions, infringed content, and malvertising costs the U.S. digital marketing, advertising, and media industry $8.2 billion annually. While the study is US based, IAB Canada hopes this will motivate the Canadian marketplace to rally around smart solutions that will protect businesses and consumers. It

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09 Sep

New CASL Guidelines Released

Member's Blog, Recent News, , , , ,

Canadian Radio-Television and Telecommunications Commission (CRTC) has just released new Guidance on the use of implied consent under Canada’s Anti-Spam Legislation (CASL). Under CASL, consent (either express or implied) is required to send commercial electronic messages, subject to limited exceptions. IAB Canada strongly recommends reviewing these new guidelines as the document is quite robust and

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22 Jul

Did you miss the Year of Mobile?

Recent News

2014 was the year for Mobile according to the 2014/15 IAB Canada Revenue Survey released in June 2015. With a 111% growth rate in 2014, it’s more important than ever to take mobile seriously and invest in optimized user experiences. It’s not too late to tighten the strategy and get going. The platform continues to

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