IAB Canada Blog

08 Jul

Simple Actions to Fix Online Traffic Fraud

President's Note

Online traffic fraud is a hot topic that is well explained in many places. Instead of re-hashing trampled ground, let’s recognize that a couple of simple actions are the base of this problem and propose an interim standard that would change the game. Andrew Casale, who sits as an IAB Canada Board of Directors, has

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27 Jun

IAB Canada at the ARF Audience Measurement 9.0 Conference

Recent News

Leadership in Cross-platform measurement and data analytics advances characterized the ARF’s A.M. 9.0 Conference, June 8-10 ‘2014, attended by Steve Rosenblum. The New York based Advertising Research Foundation’s ninth annual 2½ day Audience Measurement conference took a decidedly fresh turn this year, a direct outcome of President and CEO, Gayle Fuguitt’s energetic first full year

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02 Apr

IAB Canada at the i_COM in Seville – Day 2

President's Note

The morning addressed the trends of mobile and emerging markets. Two things stood out – overcoming costs of handsets/data and the scale of the numbers as hurdles are reduced. They’re talking about managing the data of billions of people coming online. Data and airtime are consumer currencies that are both a burden and boom. Small

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01 Apr

IAB Canada at the i_COM in Seville – Day 1

President's Note

IAB Canada President, Chris Williams is currently in Seville Spain at the i_COM Global Summit representing IAB Canada on the world stage. DAY 1 – Notes and Insights George Ivie, CEO of the MRC is here in Seville Spain chairing a working committee within the International Conference on Media Measurement. I asked George “so what

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21 Mar

Spring MIXX 2014 – Results and Tweets

President's Note

Click to enlarge graph. Thanks, everybody! Staff, speakers, board members, attendees, volunteers, students and bartenders. As you can see from the above heat map – the second Tech stage was a success. Thanks LevelOne Analytics and Paul Vincent at Neuranet for providing the data and turning it around so quickly. They logged 634 attendees, with

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04 Mar

New Members Appointed to the IAB Canada Board of Directors

Recent News

Paul Burns and Claude Galipeau appointed to the Board of Directors, IAB Canada. The Board of Directors is please to announce the appointment of Paul Burns, Vice President, Digital Media at Shaw Communications; and Claude Galipeau, Country Manager, at Yahoo Canada to the Board of Directors effective immediately. Mr Burns has held leadership positions at

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24 Feb

A Strong Q4 Finish For Canada’s 2013 Programmatic Trading Market

Recent News

In its Q4-2013 Quarterly Report on the Canadian Programmatic Trading Market, Media Experts recorded the steady growth of an ebullient RTB market characterized by lower priced CPMs and increased trading volume across all verticals. Tracking of key metrics confirm that Canadian advertisers are becoming more sophisticated in their approach to programmatic media buying with a

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