Sandbox Cordoned Off Until 2025
Google has announced further delays in the deprecation of third-party cookies and will not be moving forward until early 2025.
Read MoreGoogle has announced further delays in the deprecation of third-party cookies and will not be moving forward until early 2025.
Read MoreIn the fast-paced world of digital advertising, there's a rapid evolving definition behind “sustainability”. Looking through the environmental lens, one looming challenge that can't be ignored is the carbon emissions tied to advertising online.
Read MoreIn an increasingly privacy-conscious landscape, striking the delicate balance between impactful digital marketing and protecting user's privacy has become a significant challenge. How do we reconcile targeted advertising with the growing demand for user privacy?
Read MoreIn a recent online interview with ME +ai’s Liz Oke, Sonia Carreno, President of the Interactive Advertising Bureau of Canada, spoke about the profound influence of artificial intelligence (AI) on marketing and marketing education. With nearly a decade of dedicated…
Read MoreIAB Canada’s recent Data Night entitled “GameFest” brought together industry leader Deborah Gurofsky, Vice President of Partnerships at Media Pulse and Sonia Carreno, President of IAB Canada, for a fascinating discussion on in-game advertising. This powerful yet often underestimated channel…
Read MoreAs stewards of the ever-changing digital advertising landscape, IAB Canada is committed to keeping our community ahead of the curve. The same is true internationally – look no further than the recent IAB US’s extremely focused community town hall addressing…
Read MoreThe digital advertising landscape is in a constant state of flux. To navigate these changes successfully, and to ensure our industry thrives, it’s vital that we have a clear understanding of the most pressing challenges and opportunities from those on…
Read MoreThis month’s policy round up is turning its focus on the EU and some noteworthy developments that we are keeping an eye on in case they venture across borders. Europe First to Pass AI Data Act Court Ruling in IAB…
Read MoreCanada's in-game advertising industry is experiencing rapid growth, offering marketers a unique channel to reach enormous and captivated audiences. Industry figures underscore this trend, with the market projected to generate US$1.45bn in revenue by 2024 and grow steadily until 2029, presenting rich opportunities for brands across Canada.
Read MoreThe IAB Tech Lab recently introduced updates to the OpenRTB standard—core to programmatic advertising—to align with Google’s Privacy Sandbox’s Protected Audience API. These updates represent a pivotal step towards helping the advertising industry seamlessly transition to privacy-conscious ad models when…
Read MoreIAB Canada recently hosted a webinar with IAB Tech Lab CEO Anthony Katsur to present the complexities and potential challenges of Google’s Privacy Sandbox initiative. This bold proposal aims to reshape digital advertising by phasing out third-party cookies, removing access…
Read MoreThe Trade Desk Intelligence reveals a compelling trend in its Open Internet Report 2024: consumers are rediscovering the open internet, a vibrant realm of news websites, CTV, and podcast networks where information flows freely. This marks a shift away from…
Read More