IAB Canada Blog

01 Oct

IAB Releases New Standard Ad Unit Portfolio

Member's Blog, Recent News

The Interactive Advertising Bureau has released a complete overhaul of the IAB Standard Ad Unit Portfolio for public comment, updating its digital ad formats to adapt across screens, and to incorporate the LEAN Principles of lightweight, encrypted, AdChoice supported, and non-invasive advertising. IAB Canada will be consolidating commentary ahead of the November 28th deadline. Developed

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26 Sep

IAB Global & Canada Mobile Commerce Report-2016


Released in September 2016, the IAB’s Global & Canada Mobile Commerce Report offers comprehensive insights into mobile commerce across the globe, regionally and by country – notably Canada. With the ubiquity of mobile devices and mobile Internet around the globe, purchasing products and services on mobile devices has become increasingly common. This research in support of

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08 Aug

Unpacking the “E” in LEAN Ads

Member's Blog, President's Note, Recent News, , , ,

Light Encrypted Ad Choice Supported Non-Intrusive While global stakeholders are working hard to finalize the details behind LEAN, the industry has already embraced the tenants of the four principles designed to improve the global state of online advertising. Let’s have a closer look at “E”. Securing the integrity and privacy of information that is exchanged

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24 Mar

New Transparency Calculator for Programmatic Buying Released by IAB

Member's Blog, President's Note, Recent News, , ,

On the heels of the IAB Canada Programmatic Live event in Toronto that attracted hundreds of programmatic buyers and sellers yesterday, this morning IAB released a tool to help calculate transparency of programmatic buying to the industry. The tool is designed as a directional resource allowing buyers to understand the costs of the various layers

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11 Mar

EDAA Summit – European Insights on the Self-Regulatory AdChoices Program

Member's Blog, Recent News, , , ,

EDAA kicked off its inaugural summit last week in Brussels. The event brought together over 150 industry stakeholders including program participants, global association representatives and industry regulators. The full-day agenda covered a wide range of topics from policy to implementation of the ad choices program at a global level. Canada’s situation from a global perspective as

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07 Mar

Progress on Ad Blocking Through IAB Global Initiatives

Member's Blog, President's Note, Recent News,

The global online advertising community is committed to improving the overall consumer experience online and is making serious progress in its efforts. In late 2015, IAB Canada announced the development of LEAN (Light, Encrypted, Ad Choice Supported and Non-Intrusive) ads guidelines meant to address the consumer disaffection with online advertising and the overall concerns over poor

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