2014 Student Social Media Survey

In August-September 2014, IAB Canada surveyed students about their social media habits.

The survey was shared with five colleges & universities distributed via their professors and instructors, with further encouragement to share it with their family and friends.

The most interesting stat to come out was the admission that 40% of respondents log onto social channels several times per hour, mostly to message friends and share photos. Every single respondent admitted they log into social media at least once or twice per day.

IAB Canada hopes to survey students on these habits annual in order to build out trends.

Click here to visit the page and download the PDF and read through the results!