One of my favourite themes emerging from today’s discussions on day one of Cannes Lions 2025 was the deep dive into a relatively new industry buzzword – and, arguably, a necessary rallying cry: de-shittification.
Read More
Amidst the AI buzz throughout the La Croisette another conversation started to rise above the noise — not because it was the loudest, but its clarity.
Read More
As the 72nd Cannes Lions Festival approaches (June 16–20), we’ve pulled together a quick guide to help IAB Canada members navigate the week.
Read More
The IAB Tech Lab has launched a new global initiative aimed at modernizing the infrastructure behind programmatic advertising. The Containerization Project is designed to tackle growing complexity in the supply chain and create a more efficient and scalable framework for real-time bidding (RTB).
Read More
As AI transforms the way people discover and consume information, it is also changing how publisher and brand content appears online.
Read More
Canada’s digital media industry has evolved from early experimentation to a vital pillar of our economy.
Read More
At a time when economic anxiety runs high and public trust runs low, consumer behaviour is evolving in ways that are deeply emotional, values-driven, and—increasingly—political.
Read More
At Interact 2025 in Brussels last week, it became clear that European stakeholders are using creativity, AI, and collaborative frameworks not just to adapt to change, but to shape it. For Canadian marketers, policymakers, and media partners, there’s real value in watching how Europe is moving.
Read More
In the past year, the creator economy has leapt into the mainstream. Influencer marketing budgets are on track to grow by 14 percent in 2025, pushing total spend above $9 billion.
Read More
Ahead of the June 30th payment deadline, IAB Canada is making a final appeal to the federal government to repeal the Digital Services Tax (DST) – or at a minimum, remove its retroactive application to January 1st, 2022.
Read More
IAB Canada was thrilled to participate in the IAPP’s 25th Anniversary Conference this week in Toronto. As Canada faces rising global competition, fast-moving AI innovation, and increasing privacy risks, public and private sector leaders are being called to respond with practical, forward-looking solutions.
Read More
IAB Canada has published a new visual explainer that helps advertisers quickly navigate the fundamentals of Retail Media.
Read More