The Roku Video on Demand (VOD) Evolution Report 2025 reveals critical insight into the dramatic shifts in TV streaming as well as how marketers should tune in and take advantage of these developments.
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This week almost 30,000 digital advertising professionals made their way to DMEXCO, one of the world’s largest online advertising and marketing conferences in Cologne, Germany organized by BVDW (IAB affiliate in Germany) and several presenting partners including IAB Europe.
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IAB Canada and Retail Council of Canada (RCC), have announced a strategic collaboration aimed at advancing the digital retail advertising landscape in Canada.
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Today, the digital advertising industry is taking a big step towards better, standardized data privacy practices through substantial developments with the IAB Tech Lab’s Privacy Taxonomy.
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IAB Canada has focused on key priority areas to help deliver relevant reporting to the Canadian market.
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With significant investments in machine learning models, improved signals, and optimized ad formats, IAB Canada member and Elite Corporate Sponsor, Snap has shared with us, recent product enhancements that demonstrate their dedication to delivering performance across the whole marketing funnel.
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The new Digital Services Tax (DST) is set to disrupt Canada's $18B digital advertising ecosystem, hitting businesses hard.
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The IAB US Attention Task Forces has released a series of helpful resources on the state of attention measurement. Brands globally have shifted their efforts towards capturing attention metrics.
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The Privacy Commissioner of Canada, together with 25 privacy enforcement authorities from across Canada and internationally, issued findings from a “sweep” conducted earlier this year of more than 1,000 websites and mobile apps.
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IAB Canada’s State of the Nation roadshow wrapped up this week. Moving across Toronto, Vancouver, Montreal and Halifax, this coast-to-coast event brought hundreds of Canadian digital media and marketing professionals together to discuss the latest issues, trends and opportunities in the sector.
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IAB Canada’s recent State of the Nation event in Toronto provided some key insights into the state of the industry as we close out the first half of the year. Canada's digital media revenue is expected to reach $18.1 billion by the end of 2024, indicating steady growth from $15.9 billion in 2023. Growth is diverse in this dynamic sector as we turn our attention the retail media, CTV and the changing definition of search and performance media.
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IAB Tech Lab, the global digital advertising technical standards-setting body, announced today the Ad Creative ID Framework (ACIF). This framework supports the use of registered creative IDs that persist in cross-platform digital video delivery, in particular Connected TV (CTV) environments.
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