Sonia Carreno to lead Interactive Advertising Bureau of Canada into exciting new chapter
The Interactive Advertising Bureau of Canada (IAB Canada) announced today that Sonia Carreno will be joining as President to lead the association as it embarks on a new, broader mandate to support and celebrate digital and interactive advertising in Canada.
“We set out to find someone with experiences that mirrored our membership, a proven track record of thought leadership, deep digital acumen and a passion for leading,” said Joe Strolz, Chairman of the Board, IAB Canada, and General Manager, AOL Canada. “Sonia brings all of this to the table and more, making her the perfect choice to lead the new IAB, and drive its mission to enable the media and marketing industries to thrive in the digital economy.”
With more than 15 years of integrated leadership experience including strategic brand and media planning, business relationship management, consulting, paid and organic search engine marketing and cross-media marketing, Carreno has a reputation for being an innovator in the field.
Barbara Smith, who has expertly led the organization through its leadership change, will now oversee the transition.
As the only organization fully-dedicated to the development and promotion of digital and interactive advertising in Canada, IAB Canada conducts original research, promotes standards and best practices, assists the industry in attracting, training and motivating professionals, hosts networking events, and acts as an advocate for the industry with the Canadian government.
With its mission to enable the marketing and media industries to thrive in the digital economy, IAB Canada will focus on three key pillars:
- Securing the digital supply chain – tackling fraud
- Making sense of measurement
- Advocacy – representing the interests of the industry to government
“I am honoured to lead IAB Canada into this next chapter, as we focus on the many critical issues and opportunities in our industry. It is truly an exciting time for online advertising in Canada,” said Carreno. “I’ve watched IAB Canada represent this industry for over 15 years as it consistently delivered on its mission of providing education, research, guidelines, advocacy and exceptional events. I’m looking forward to continuing this tradition while helping to drive innovation with the same passion and enthusiasm its entire membership shares for this dynamic space.”