IAB Canada launches Industry Digital Media IQ Measurement Tool

IAB Canada wants to know: How Smart are We?

Let’s find out!

We are excited to announce the launch of the Industry’s first Digital Media Fundamentals Assessment.

This innovative tool is designed to help individuals, teams and the industry at large, assess where we’re at in terms of knowledge. Skills testing allows us to better identify opportunities for growth and set new challenges for continued learning.

IAB Canada Digital Media Fundamentals - How it works

Prepare to showcase your expertise in the ever-evolving digital media landscape with our comprehensive assessment. Designed to challenge and inspire, this evaluation will be regularly refreshed throughout 2025, ensuring our industry stays on its toes. In alignment with IAB Canada’s standards, the assessment adheres to the highest benchmarks for digital advertising and media practices, promoting transparency, accountability, and innovation within the sector.

Complete the assessment by December 12th and earn your exclusive 2024 IAB Canada Digital Fundamentals badge, a testament to your active role in enhancing Canada’s Digital Media IQ prowess.

Here’s how it works:

  • Sign up to access the assessment – deadline November 29th
  • Receive your link on December 2nd
  • Take the 30-minute test
  • Get your own score & receive an IAB Canada badge
  • Find out our Collective IQ which will be shared on December 12th

Deadline to sign up: Friday, November 29, 2024.

This assessment is currently exclusive to IAB Canada members. Non-members can contact us at memberships@iabcanada.com for more information.

We can’t wait to see how smart we really are!