The Sustainability Barometer study reveals a critical insight – a third of ad inventory went unsold because of unmet environmental sustainability standards. While the importance of environmentally sustainable advertising is widely recognized, the findings highlight a pressing need for action.
A small but proactive segment of the industry is leading the way in adopting sustainable practices. However, many are yet to follow suit. Encouragingly, there is a strong appetite for educational resources to help bridge this gap.
IAB Canada is committed to driving progress. By providing industry-standard educational tools, actionable best practices, and clear guidelines, we aim to empower organizations to seamlessly integrate sustainability into their operations. Together, through collaboration, training, and innovation, we can turn challenges into opportunities.
Download the full Sustainability Barometer today to gain deeper insights and join the movement toward a greener, more sustainable advertising ecosystem.