2016 has been off to an exciting start and as we head into spring and summer we’re happy to provide some updates on IAB Canada Activities. Click below to download Below The Fold Q1. This edition features updates on: events,…
Read MoreOn the heels of the IAB Canada Programmatic Live event in Toronto that attracted hundreds of programmatic buyers and sellers yesterday, this morning IAB released a tool to help calculate transparency of programmatic buying to the industry. The tool is…
Read MoreEDAA kicked off its inaugural summit last week in Brussels. The event brought together over 150 industry stakeholders including program participants, global association representatives and industry regulators. The full-day agenda covered a wide range of topics from policy to implementation…
Read MoreThe global online advertising community is committed to improving the overall consumer experience online and is making serious progress in its efforts. In late 2015, IAB Canada announced the development of LEAN (Light, Encrypted, Ad Choice Supported and Non-Intrusive) ads…
Read MoreThe following is an overview of the important conversations that took place on the ground in our councils and committees as well as a sneak peek into 2016. If you are interested in participating in one or more of these…
Read MoreA new study conducted by IAB and EY shows that fraudulent impressions, infringed content, and malvertising costs the U.S. digital marketing, advertising, and media industry $8.2 billion annually. While the study is US based, IAB Canada hopes this will motivate…
Read MoreWe messed up. As technologists, tasked with delivering content and services to users, we lost track of the user experience. Twenty years ago we saw an explosion of websites, built by developers around the world, providing all forms of content.…
Read MoreIAB Canada is thrilled to announce the launch of its new training format with the introduction of two new courses coming this fall. Advanced Programmatic for Buyers and Sellers and Data to Insights will be offered in late October/early November…
Read MoreCanadian Radio-Television and Telecommunications Commission (CRTC) has just released new Guidance on the use of implied consent under Canada’s Anti-Spam Legislation (CASL). Under CASL, consent (either express or implied) is required to send commercial electronic messages, subject to limited exceptions.…
Read MoreBy Julian Mossanen, VP, Chango For years, conventional wisdom said that programmatic marketing was for performance campaigns only. Brand managers who wanted to launch digital campaigns needed to stick with the direct-sales channel. But given the advances in every aspect…
Read MoreBy Pablo Gerstenfeld, Director of Research & Analytics, Seevibes @PabloGerstenfel Most Canadians share their points of views and interests daily on various social networks – over 20 million Canadians hold active accounts on Facebook and 7 million Tweets. As Seevibes…
Read MoreBy: Ian Hewetson, VP Client Services, Eyereturn Marketing Standardized viewability was originally conceived as the first step on the path to a cross-media measurement Utopia where brand advertiser dollars would flow more freely into digital. Unfortunately, we’re still stuck on…
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