By: Ian Hewetson, VP Client Services, Eyereturn Marketing Standardized viewability was originally conceived as the first step on the path to a cross-media measurement Utopia where brand advertiser dollars would flow more freely into digital. Unfortunately, we’re still stuck on…

By: Neil Weitzman, Managing Partner, Data2Decisions & Genevieve Guay, Managing Director,  AMNET Fraud is an issue. That is no longer up for debate. We can argue what percent of impressions are fraudulent. We can discuss if it should stop us…

We know your time is valuable and that keeping up with the latest news and information about IAB Canada can be difficult. Let us help! What is The Download? – On the third Friday of each month IAB Canada members…

SANTA MONICA, CA and NEW YORK, NY–(Marketwired – Apr 2, 2014) – Adconion Direct, a global provider of true cross channel advertising solutions across display, video, mobile, email and social on all devices, continues to set the standard for display…