Edelman’s highly anticipated Trust Barometer (in its 23rd year) has been released and business is being put in the hot seat by a demanding consumer set, who are amid a full-blown trust crisis. Add to that the overall vibe at…
Read MoreAn interesting privacy case emerged last week involving Home Depot. The case provides some clear guidance on an area of vulnerability for most retailers around obtaining consent – point of sale. Last week the Office of the Privacy Commissioner of…
Read MoreEarlier this week the IAB Tech Lab, the global digital advertising technical standard-setting body, announced its key priorities and action plan for 2023 The Tech Lab’s roadmap encompasses all five pillars of the body’s work: consumer privacy, addressability and privacy…
Read MoreElon Musk has often been quoted on his thoughts about artificial intelligence and how it will change the world. Filed neatly under “told you so”, Elon’s pet project – OpenAI has a lofty mission “to ensure that artificial general intelligence…
Read MoreA reflection on marketing and advertising trends with Amazon Ads With another year firmly behind us industry begins their look forward to new opportunities on the horizon to help to reach their goals in the coming year. To help in…
Read MoreWe were recently asked by AAM to reflect on what lessons IAB Canada and its members learned last year and what marketers could look forward to in the coming months. Following are some of our responses with some additional commentary.…
Read MoreDear IAB Canada Members, In 2022, IAB Canada reported that industry was an estimated $12.3B strong. With the pandemic almost behind us, many stakeholders began reporting early signs of recovery and even hinting towards a healthy rate of growth. With…
Read MoreA Conversation with Amazon Ads. Following our Annual Report on Data event on December 5th, 2022, where we dug deep into how to effectively reach consumers in 2023 without third party tracking, we felt it was the right time to…
Read MoreWritten by Guest Contributor, Maryam Kakal IAB Canada wrapped up a busy year of events this week with the Business of Digital: Report on Data. Hosted in-person at the Scotiabank Theatre, this event featured an agenda of experts covering all…
Read MoreWhile 2022 has proven to be an unpredictable year for everyone it has been particularly challenging for those responsible for hiring at the agency level. With the top half of the year presenting industry with significant talent shortages across the…
Read MoreLooking into the New Year with Samsung Ads One of the greatest gifts we can receive annually is a peek into the crystal ball of some of our most-forward thinking members as we head into the New Year. Understanding the…
Read MoreCookie deprecation is changing everything. The most profound impact to marketers will be the way in which they manage their data in the absence (or major diminishment) of third-party sources. The industry is buzzing on the subject and, with our…
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