IAB has released its fifth annual report on the state of data and measurement with input from over 200 industry leaders across brands, agencies, publishers, ad tech, and data companies. On theme for the IAB Annual Leadership Summit taking place this…
Read MoreIn 2022, marketers will continue to be faced with the challenge of finding new ways to leverage the power of cross channel digital advertising to reach Canadians effectively and meaningfully while utilizing new means of addressability. While attaining critical mass…
Read MoreAs we review the recently released details behind the APD ruling on the IAB Europe TCF framework, we are collectively learning a great deal about the contours of the law itself and are working to better understand what kind of…
Read MoreGoogle’s announcement on January 26, 2022, has the online ad industry sitting up straight and shifting gears once again. As news that FLoC would no longer be taking flight, stakeholders across the globe are forced to now wrap their heads…
Read MoreAs the world becomes increasingly complex, so do the conversations brands are finding themselves in across social platforms. This week we welcomed Jamie Michaels, Head of Brand Strategy Canada at Twitter to the IAB Canada Community Uninterrupted stage to present their latest…
Read MoreIAB Canada hosted a Business of Digital Marketing to Gamers event on January 20, 2022, taking in solid insights about the Canadian gamer landscape and its enormous potential for sweet-spot engagement across several platforms and environments.We kicked off the discussion with a…
Read MoreAs the digital advertising industry prepares for a cookieless reality and increasingly complex privacy legislation, the need for a technology-neutral method for delivering meaningful consent has become increasingly urgent. In response, local IABs, the IAB Tech Lab and their collective…
Read MoreWe are happy to announce that, once again, IAB Canada has completed the delivery of the 360 Study for all participating sponsors. Since 2014, we have been conducting this invaluable annual benchmark research program to assist top Canadian digital media sellers in understanding…
Read MoreBy all accounts, the industry has come back online after a much-needed winter break. Many members are starting to reach out to get a sense of what we anticipate seeing over the coming months. Early indications are that digital is…
Read MoreIAB Canada is proud to release our Diversity, Equity, and Inclusion Podcast. This four-part series, powered by Triton Digital’s Omny Studio, is the first step in our commitment to foster a more inclusive industry by kicking off open and honest…
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Dear IAB Canada Members and Canadian Digital Media Community,Sonia Carreno President, IAB CanadaAs 2021 comes to a close, I’d like to take a moment to reflect on a year that has brought our industry together in meaningful ways. After an…
Read MoreToday Commissioner Daniel Therrien of the Office of the Privacy Commissioner (OPC) presented his office’s annual report to Parliament on the Privacy Act and the Personal Information Protection and Electronic Documents Act (PIPEDA). As he enters the final year of his term…
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