After Google hit pause on cookie deprecation this summer, the digital advertising industry took a collective breath and then promptly got back to work. One industry expert at this weeks’ IAB Tech Lab Addressability Road show recalls – it was…
Read MoreOpenRTB 2.6 Provides Incremental Improvements to Support Pod Bidding for Connected TV IAB Tech Lab has released OpenRTB 2.6 – the communication protocol that enables real-time buying and selling of digital ad inventory for public comment until February 7, 2022. Among…
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IAB Canada is thrilled to release the new slate of Board of Directors announced at this week’s Annual General Meeting.Jeff Lancaster, Agency Lead, North America at LinkedIn has been appointed as the new Chairman of the Board of Directors and…
Read MoreIAB Canada held its annual Report on Data event this week. This year’s discussions captured an industry that has undergone significant changes over the past two years while looking forward to tremendous opportunities around the corner. At the top of the agenda, was…
Read MoreAs we head into the holiday season, privacy legislators are working double-time to pass stringent legislation with a goal of increased transparency and consumer control. Since September’s passing of Bill- 64, the new privacy legislation for la belle province, industry has been placed on high alert and is paying closer attention to all new requirements…
Read MoreData month continues at IAB Canada and as we prepare for our Report on Data event on November 30th, we have been connecting with some of our valued members to explore topics that range from privacy and brand safety to…
Read MoreIAB Canada has noted an increased interest in the implications of AI in advertising and the ripple effect of the specific GDPR AI regulations that have made their way across the pond influencing the thinking of Canadian policy makers. Here…
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Digital out of Home (DOOH) is on a major growth trajectory and the future is bright as we head into 2022. So much work has gone on in this space over the past 18 months resulting in increased volume of…
Read MoreData month continues at IAB Canada and as we prepare for our Report on Data event on November 30th, we have been connecting with some of our valued members to explore topics that range from privacy and brand safety to…
Read MoreThoughts from the IAB Canada CommunityIt’s Data Season at IAB Canada and we are in the final stages of assembling a stellar cast of industry experts to join us on the stage at our Report on Data event on November 30. During this…
Read MoreAs 2021 draws to a close, IAB Canada is looking forward and preparing for the coming year by conducting stakeholder discussions and evaluating the current state of the global supply chain. One of several topics becoming increasingly relevant in 2022,…
Read MoreIt’s Data Season at IAB Canada. As we prepare for our Report on Data event on November 30th, we will be covering off all angles of the subject by exploring topics that range from privacy and brand safety to the…
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