While discussions accelerate around re-opening the economy and we speculate on how the next few months will look, IAB Canada continues to track the impact Covid-19 is having on our industry. Wave-4 is our fourth quick snapshot, based on the…

On Thursday, in response to new fact-checking initiatives launched to increase transparency on social media, President Trump signed an executive order seeking to curtail protections that have been in place for years, shielding social media platforms from being liable for…

As the digital advertising marketplace grows in complexity every day, staying on top of evolving best practices, technologies and new opportunities has never been more challenging. While IAB Canada offers a wide range of courses to the industry, we have…

As the World Health Organization declared the global outbreak of COVID-19 a pandemic, Health Canada took urgent measures to protect consumers from illegal, false or misleading advertising of products claiming to mitigate, prevent, treat, diagnose, or cure COVID-19. As a…

As we prepare for our June 17th State of the Nation discussion, we are delving deeply into the topic of privacy. In recent weeks, media headlines have been drawing attention to proposed models of contact tracing and other surveillance-type frameworks…

Local Media Initiative As announced in April, IAB Canada is in the process of developing a new local media database to serve as a whitelist that will provide local content with a fighting chance to compete within the programmatic marketplace.…

This week’s Community Uninterrupted discussion put the spotlight on Gen Z and their changing attitudes towards brands during the Covid-19 crisis. Chris Stefanyk, Head of Brand Partnerships at Wattpad, a Canadian creative studio platform that discovers untapped, unsigned and talented…

Over the past months, IAB Canada has reported on a major industry dilemma regarding the dangers of ad blocking and its impact on the access to reliable journalism. Millions of Canadians continue to rely on accurate, timely and continuous reporting…

Thanks to the increasingly connected lives of consumers, audio has officially reached critical mass and a broader pattern of smartphone use combined with a more connected mobile lifestyle, has positioned audio to play a more central role in consumers’ lives.…