Audio in Canada

Fine tuning your Media Portfolio with Audio Everywhere

Everything old becomes new again, and thanks to the power of digital and the increasingly connected lives of consumers, radio, which has been around since the 1920’s, has been completely revitalized into the digital audio we know today. The evolution of digital audio has created an abundance of opportunities for brands to creatively connect with audiences everywhere.

Whether it be at home via smart speakers and connected tv’s or on the go with mobile phones or connected car speakers, Canadians are listening everywhere. According to The Infinite Dial Canada 2020, monthly and weekly penetration of online audio in Canada now surpasses that of our U.S neighbours amongst persons 18+ with 60% of Canadians listening to online audio on a weekly basis.

Furthermore, connected devices are on the rise which continues to propel digital audio forward. The Infinite Dial goes on to report that 26% of Canadians now own smart speakers and the popularity of devices like the Google Home and Amazon Echo are creating new and unique opportunities for marketers as ads continue to be creative with these audiences in mind.

In order to keep up to date with all these new and exciting opportunities, IAB Canada has carefully curated an Audio Everywhere seminar in order to provide the necessary tools required to help you better connect with consumers who are embracing and fully emerging themselves in this new environment. This free for members workshop will feature experts from the industry who will be sharing the most current Canadian data, strategies on how to bring digital audio into your marketing mix, audio opportunities beyond mobile and desktop along with innovative solutions to get creative with audio. We invite you to turn up the volume and join us on Oct 27 & 28th as we explore the endless possibilities of digital audio today. To see the full agenda and to register for the event please click here.