IAB Canada presented its third wave of reporting on the impact of Covid-19 to digital advertising budgets in Canada this week during a Community Uninterrupted session. The report was launched at the onset of Covid-19 to capture quick snapshots around…
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Last month IAB Canada reported on a major industry dilemma regarding the dangers of ad blocking and its impact on the access to reliable journalism. Millions of Canadians continue to rely on accurate, timely and continuous reporting from trustworthy Canadian…
Read MoreIAB Tech Lab kicked off Project Rearc with a series of global task force meetings over the past two weeks. This group consists of members and non-members with a goal to engage stakeholders across the industry globally to rearchitect digital…
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Today, and over the next few weeks, we are all being challenged to navigate the unknown due to the recent COVID-19 outbreak. During this time, community is more important than ever, and we encourage you to stay connected with your…
Read MoreThis week’s Community Uninterrupted has already packed a punch of insights around communications and crisis management. Kevin Keane, CEO of Brainsights presented compelling data on the current condition of Canadian consumers’ thoughts. Brainsights research shows how very important it is…
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Today, and over the next few weeks, we are all being challenged to navigate the unknown due to the recent COVID-19 outbreak. During this time, community is more important than ever, and we encourage you to stay connected with your…
Read MoreIAB Canada released its second wave of the Barometer Report measuring the impact of COVID-19 on ad spending according to the buy-side. The report is designed to capture quick snapshots around short to mid-term strategic activity as well as general…
Read MoreIAB Canada released an important white paper in March entitled “Moving Towards Cookie Independence” as global efforts continue to develop viable solutions to a cookie-less eco-system. As reported earlier, in a response to impending changes to third-party cookies and other…
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Today, and over the next few weeks, we are all being challenged to navigate the unknown due to the recent COVID-19 outbreak. During this time, community is more important than ever, and we encourage you to stay connected with your…
Read MoreLast month, IAB Canada released an industry white paper entitled “Moving Toward Cookie Independence.” This white paper has been developed by IAB Canada and Council representatives to provide all stakeholders with current information leading up the 2022 cookie-less landscape. It…
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IAB Canada is excited to share a new community initiative designed to help brands support critical NGO efforts in a time of crisis by donating their unused digital ad inventory over the coming weeks. Participating IAB Canada publisher members have…
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Today, and over the next few weeks, we are all being challenged to navigate the unknown due to the recent COVID-19 outbreak. During this time, community is more important than ever, and we encourage you to stay connected with your…
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