It is our sincere hope and expectation that 2020 will be remembered among other things, as a pivotal moment of action against passive contributions towards long-present systemic racism and other civic injustices. While we look to policies and movements from…
Read MoreOver the past four days we’ve explored the rapidly evolving advanced television landscape with 30+ industry leaders from the broadcasting, agency, ad tech and research community. As we listened throughout the week, one thing became clear, the lines between digital…
Read MoreWith the focus in Ottawa shifting back to the PMO’s mandate letters, things are heating up on a policy front. Here is a short summary of some of our current areas of focus: M2K On Tuesday of this week, IAB…
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IAB Canada has a long history of bringing people together to crack on digital industry issues, and we’ve seen firsthand that meaningful progress depends on diverse participation across the board. From our foundational councils and committees to a broad range…
Read MoreLast week’s Community Uninterrupted session featured an insightful discussion by Quantcast’s Edmund Loh, Customer Strategic Insights Manager and Sam Gottfried, Senior Sales Manager on Canadian consumer interests as we move into the recovery phases of COVID-19. The presentation boded well…
Read MoreWhile discussions accelerate around re-opening the economy and we speculate on how the next months will look, IAB Canada is continuing to track the impact COVID-19 is having on Canadian digital ad investments thus far and respondents’ expectations for the…
Read MoreAs announced in April, IAB Canada continues to forge ahead with a database that will provide local Canadian content with a fighting chance to compete within the programmatic marketplace. While most advertisers are steering clear of unpredictable content and are…
Read MoreOne thing is certain about the realities of digital advertising and marketing, the abundance of data our industry generates is often likened to drinking from a firehose. How do advertisers focus on the data that matters to make informed decisions…
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In celebration of our awesome country, IAB Canada would like to share amazing facts about the digital landscape as well as Canada’s rich history of innovation. Enjoy eh?…
Read MoreThis week, our Community Uninterrupted series of webinars put the spotlight on Digital Out of Home and the incredible developments that are taking place in the channel. Kicking off the week we had an informative presentation from Bob Leroux, National…
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Everything is coming online and IAB Canada continues to add new committees to keep up with the rapid advancement of traditionally analogue media channels. Over the past few years we’ve seen the rise of digital out of home (DOOH) and…
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Part 2 of 3: A recap of the State of the Nation event submitted by IAB Canada contributor: Polina Moliboga-Fuchs At last week’s IAB Canada’s State of the Nation event, IAB Tech Lab’s Jill Wittkopp, Director of Product and Jordan…
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