Leadership in Cross-platform measurement and data analytics advances characterized the ARF’s A.M. 9.0 Conference, June 8-10 ‘2014, attended by Steve Rosenblum. The New York based Advertising Research Foundation’s ninth annual 2½ day Audience Measurement conference took a decidedly fresh turn…
Read MorePaul Burns and Claude Galipeau appointed to the Board of Directors, IAB Canada. The Board of Directors is please to announce the appointment of Paul Burns, Vice President, Digital Media at Shaw Communications; and Claude Galipeau, Country Manager, at Yahoo…
Read MoreIn its Q4-2013 Quarterly Report on the Canadian Programmatic Trading Market, Media Experts recorded the steady growth of an ebullient RTB market characterized by lower priced CPMs and increased trading volume across all verticals. Tracking of key metrics confirm that…
Read MoreDear Advertising Industry, We’ll just say it: It’s time to improve our mobile advertising. In a medium that’s all about movement, our ads are inert. With consumers accustomed to content tailored to their time, place and interests, most mobile ads…
Read MoreEach year marketers, advertisers, publishers, advertising agencies, as well as technologists, data scientists, and entrepreneurs come together at IAB Canada thought leadership events with the shared interest of elevating the interactive advertising industry and building stronger ties with the consumers.…
Read MoreOn October 29th, IAB Canada’s Quebec committee put on a local X-Series event in Montreal around Real Time Bidding and the programmatic space. It was a half day comprised of one keynote presentation, 3 panel discussions each following a short…
Read MoreConsumers will now have access to more information and greater control over ads displayed to them based on their online behaviour. All parties involved in the collection and delivery of online behavioural advertising will be able to educate themselves and…
Read MoreIAB Canada is proud to highlight 47 Canadians who have obtained their Digital Media Sales Certification (DMSC) from IAB in the US so far in 2013. These certified digital media salespersons comprise the sales teams of AOL.ca, Bell Media, The…
Read MoreThe big five social networks present at IAB Canada’s advanced social media marketing training day in Montreal on October 23rd. Experts from Facebook, YouTube, Twitter, LinkedIn, and Google+ will each take turns walking you through their most recent changes and…
Read MoreCanadian Internet Ad Revenues exceed 2012 forecast, hitting $3.1 billion, significantly narrowing TV’s lead – $3.4 billion forecast for the Internet in 2013. The Interactive Advertising Bureau of Canada today released the results of its year-end revenue report for 2012:…
Read MoreWe have been very busy on the education front in the last 6 months and plan to be as busy in the next! We have trained over 640 people since the beginning of 2013 with 8 different courses across 28…
Read MoreDid you miss the Ad Choices introductory webinars that happened in July? Don’t fret, we’ll be repeating the webinar again in August. Click on the link below to register for a repeat of the Ad Choices webinar which will cover…
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