In the past year, the creator economy has leapt into the mainstream. Influencer marketing budgets are on track to grow by 14 percent in 2025, pushing total spend above $9 billion.
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Ahead of the June 30th payment deadline, IAB Canada is making a final appeal to the federal government to repeal the Digital Services Tax (DST) – or at a minimum, remove its retroactive application to January 1st, 2022.
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IAB Canada was thrilled to participate in the IAPP’s 25th Anniversary Conference this week in Toronto. As Canada faces rising global competition, fast-moving AI innovation, and increasing privacy risks, public and private sector leaders are being called to respond with practical, forward-looking solutions.
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IAB Canada has published a new visual explainer that helps advertisers quickly navigate the fundamentals of Retail Media.
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Attention is quickly becoming the name of the game as marketers and media buyers seek meaningful ways to evaluate advertising performance beyond traditional reach and impression metrics. With growing demand for more relevant, outcome-based signals, attention is emerging as a key component in the shift toward new media currencies.
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IAB Canada has received encouraging news from IAB Europe with regards to the ruling handed down yesterday (May 14, 2025) by the Belgian Market Court on its appeal of the February 2022 decision by the Belgian Data Protection Authority (APD) against IAB Europe and the Transparency & Consent Framework (TCF) v2.0.
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In late 2024, IAB Canada identified a brewing issue in the digital advertising ecosystem—one that’s quietly impacting campaign performance, publisher monetization, and buyer accountability: signal strength.
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At IAB Canada’s Enterprise 2025, digital advertising community gathered to take stock of where the industry is headed—and the latest Barometer Survey confirms a cautious optimism grounded in innovation, investment, and a drive to define a sustainable future for Canadian Media.
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IAB Canada congratulates Prime Minister Mark Carney on his election victory and welcomes the opportunity to work with his government on innovation, privacy, and responsible AI development.
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Yesterday, the White House announced the dreaded new round of tariffs which were framed as retaliatory and strategic responses to what the U.S. deems “unfair” trade practices from a range of international partners, including Canada. The full scope of damage…
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Canada’s population is evolving, and multicultural communities are shaping the future of advertising.
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As we gear up for the upcoming federal election, IAB Canada has re-engaged with Elections Canada to ensure our members are well-prepared and aligned with current regulatory expectations.
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