Looking Ahead – What 2025 Brings
The digital advertising industry is on the brink of transformative change in 2025, fueled by advancements in artificial intelligence, automation, and a heightened focus on privacy compliance.
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CES 2025: Ushering in the age of hyper-personalization IAB Canada’s Sonia Carreno
This article, originally published in Campaign Magazine, features IAB Canada’s Sonia Carreno as she shares some of her marketing-related takeaways from this year's Consumer Electronics Show.
Read MoreInfographic – AI’s Impact on the Digital Media Ecosystem
Download IAB Canada's comprehensive AI infographic to explore the impact of AI on the digital media ecosystem.
Read MoreTracking Trends from DMEXCO 2024
This week almost 30,000 digital advertising professionals made their way to DMEXCO, one of the world’s largest online advertising and marketing conferences in Cologne, Germany organized by BVDW (IAB affiliate in Germany) and several presenting partners including IAB Europe.
Read MoreEngaging Addressable Audiences – Snap Spotlights Innovations
With significant investments in machine learning models, improved signals, and optimized ad formats, IAB Canada member and Elite Corporate Sponsor, Snap has shared with us, recent product enhancements that demonstrate their dedication to delivering performance across the whole marketing funnel.
Read MoreAI Challenges Sustainability
AI continues to be top of mind as a disruptive force to the ad industry as our members test, integrate and evaluate its impact to the value chain. It is quickly becoming clear that the growing and widespread use of AI for various applications can undermine sustainability initiatives.
Read MoreShaping the Future of Digital Advertising: Insights from IAB Canada’s Enterprise Event
The recent Enterprise Event rallied the Canadian digital advertising community to tackle the industry's most pressing challenges. Held at Toronto's iconic The Great Hall, the event fostered collaborative discussion with IAB Canada members as well as panel discussions led by industry leaders.
Read MoreUnlocking AI’s potential in Marketing Education – A conversation with Sonia Carreno
In a recent online interview with ME +ai’s Liz Oke, Sonia Carreno, President of the Interactive Advertising Bureau of Canada, spoke about the profound influence of artificial intelligence (AI) on marketing and marketing education. With nearly a decade of dedicated…
Read MoreCanadian Perspectives on AI: Report Highlights Trust, Regulation, and Inclusion
Artificial intelligence (AI) is poised to bring about positive social changes, yet ensuring its responsible and ethical implementation remains a top priority. TELUS, a leading telecommunications company dedicated to responsible AI practices and member of IAB Canada, recently released its…
Read MoreIAB Canada Releases First in a Series of AI Impact Industry Papers – How AI Impacts Digital Advertising: Search
Artificial Intelligence has played an integral role in performance marketing for many years. AI-powered platforms have revolutionized how consumers use search and consequently transformed search advertising. This industry paper explores what marketers need to consider to ensure continued success with…
Read MoreIAB Canada – Policy Update
Countdown to Quebec Privacy ComplianceThe bulk of Quebec’s new privacy law requirements come into effect on September 22nd and according to a recent survey of 100 plus organizations, conducted in partnership with Gowling WLG, there are still several concerns and…
Read MoreHow Marketers Can Leverage AI to Unlock the Full Potential of Data at Massive Scale
Last week the house was packed at our annual State of the Nation. Bringing together our fantastic community and an agenda packed full of industry experts, we discussed some of the most pressing challenges and opportunities facing our industry. One…
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