IAB Canada continues to track the B2B market as trends emerge that are forcing marketers to rethink the usual tools of the trade to reach these elusive audiences. Given the niche targets that are actively in-market for very limited windows…
Read MoreAs we settle into the back-to-school season, our industry is also in deep learning mode. Two rising media stars are competing for centre stage in every discussion – both present an enormous amount of untapped potential for the Canadian digital…
Read MoreAVOD Gaining Ground with Canadian Viewers Reported by IAB Canada contributor Paolo Lacuna Last year, we had the privilege of featuring Dave Pauk, Samsung Ads Canada Regional Sales Director, who shared some insightful Connected Television (CTV) predictions. In that article,…
Read MoreEveryone is talking about CTV. As inventory ramps up in Canada, advertisers are looking to better understand the opportunities. IAB Canada reached out to Derek Fung, Sales Manager at Samsung Ads Canada to gain some valuable perspective on how marketers…
Read MoreLooking into the New Year with Samsung Ads One of the greatest gifts we can receive annually is a peek into the crystal ball of some of our most-forward thinking members as we head into the New Year. Understanding the…
Read MoreToronto was a buzz with the Future of Television this week. IAB Canada was on the ground at the event alongside many of our members. The agenda focused on one of the fastest growing mediums in the mix and over…
Read MoreThe number of Smart TVs in Canadian households is rapidly growing, and the amount of TV viewership data potentially available via automatic content recognition (ACR) has risen accordingly. True to its name — ACR is a technology that can be used…
Read MoreIAB Europe Interact took place this week in Madrid. The flagship event packed a full agenda covering the state of online advertising in Europe. The lively discussions signalled some interesting global trends given the sheer size of the market evaluated…
Read MoreThe foundations of SVOD are starting to crack as we watch the activities unfolding at Netflix with great interest. Heartened by their historically sound strategic moves, IAB Canada welcomes the added inventory into the Canadian marketing landscape. CTV represents one…
Read MoreAs media dollars in North America begin to shift to Connected TV, securing the CTV supply chain has become top of mind. The Tech Lab has already extended several of their existing fraud-fighting tools, including Ads.txt and App-ads.txt, Ads.cert and …
Read MoreThis week’s Business of Digital “Digital for Reach” event left the Canadian online advertising community with a lot to think about and to celebrate. While the industry works against the cookie clock to re-vamp the ecosystem to enable a privacy-first…
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