IAB Interact – Putting Things Into Perspective

IAB Europe Interact took place this week in Madrid. The flagship event packed a full agenda covering the state of online advertising in Europe. The lively discussions signalled some interesting global trends given the sheer size of the market evaluated…

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Betting on Advertiser Ad Bingeing – Netflix Ads 

The foundations of SVOD are starting to crack as we watch the activities unfolding at Netflix with great interest. Heartened by their historically sound strategic moves, IAB Canada welcomes the added inventory into the Canadian marketing landscape.  CTV represents one…

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Digital Reach Gets a Makeover

This week’s Business of Digital “Digital for Reach” event left the Canadian online advertising community with a lot to think about and to celebrate. While the industry works against the cookie clock to re-vamp the ecosystem to enable a privacy-first…

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