The foundations of SVOD are starting to crack as we watch the activities unfolding at Netflix with great interest. Heartened by their historically sound strategic moves, IAB Canada welcomes the added inventory into the Canadian marketing landscape. CTV represents one…
Read MoreAs media dollars in North America begin to shift to Connected TV, securing the CTV supply chain has become top of mind. The Tech Lab has already extended several of their existing fraud-fighting tools, including Ads.txt and App-ads.txt, Ads.cert and …
Read MoreThis week’s Business of Digital “Digital for Reach” event left the Canadian online advertising community with a lot to think about and to celebrate. While the industry works against the cookie clock to re-vamp the ecosystem to enable a privacy-first…
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