Canada’s “Gutenberg Moment”: What Minister Evan Solomon’s Vision Means for Digital Advertising
Minister Evan Solomon outlines an ambitious plan to secure Canada’s digital sovereignty and accelerate responsible AI adoption.
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Shaping Canada’s Digital Future – Lessons Learned from the IAPP Conference 2025
IAB Canada was thrilled to participate in the IAPP’s 25th Anniversary Conference this week in Toronto. As Canada faces rising global competition, fast-moving AI innovation, and increasing privacy risks, public and private sector leaders are being called to respond with practical, forward-looking solutions.
Read MoreWeak Signals, Strong Consequences: Why Programmatic Needs a Reset
In late 2024, IAB Canada identified a brewing issue in the digital advertising ecosystem—one that’s quietly impacting campaign performance, publisher monetization, and buyer accountability: signal strength.
Read MoreSignal Check: Industry Survey Tackles Data Deficits in Programmatic
Signal loss in the digital advertising supply chain is becoming an increasingly urgent concern — and IAB Canada is taking action.
Read MoreHow Marketers Can Leverage AI to Unlock the Full Potential of Data at Massive Scale
Last week the house was packed at our annual State of the Nation. Bringing together our fantastic community and an agenda packed full of industry experts, we discussed some of the most pressing challenges and opportunities facing our industry. One…
Read MoreA 2021 Q4 Industry Round-up – IAB Canada’s Report on Data
IAB Canada held its annual Report on Data event this week. This year’s discussions captured an industry that has undergone significant changes over the past two years while looking forward to tremendous opportunities around the corner. At the top of the agenda, was…
Read MoreNavigating the Ocean of Data
Thoughts from the IAB Canada Community It’s Data Season at IAB Canada and we are in the final stages of assembling a stellar cast of industry experts to join us on the stage at our Report on Data event on November 30. During…
Read MoreWho’s Paying (for) Attention?
It’s Data Season at IAB Canada. As we prepare for our Report on Data event on November 30th, we will be covering off all angles of the subject by exploring topics that range from privacy and brand safety to the…
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