IAB Canada’s recent Data Night entitled “GameFest” brought together industry leader Deborah Gurofsky, Vice President of Partnerships at Media Pulse and Sonia Carreno, President of IAB Canada, for a fascinating discussion on in-game advertising. This powerful yet often underestimated channel…
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Canada's in-game advertising industry is experiencing rapid growth, offering marketers a unique channel to reach enormous and captivated audiences. Industry figures underscore this trend, with the market projected to generate US$1.45bn in revenue by 2024 and grow steadily until 2029, presenting rich opportunities for brands across Canada.
Read MoreLast week marked the first birthday of regulated iGaming in Ontario and the celebrations kicked off at a sold-out summit hosted by the Canadian Gaming Association. The mood was bright and for good reason – this booming new sector comprised…
Read MoreIAB Canada hosted a Business of Digital Marketing to Gamers event on January 20, 2022, taking in solid insights about the Canadian gamer landscape and its enormous potential for sweet-spot engagement across several platforms and environments.We kicked off the discussion with a…
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