The Dawn of Pay-Per-Crawl Triggers AI and Monetization Standards
Cloudflare’s latest launch and IAB Tech Lab’s Content Ingest API mark a turning point for fair use in the age of generative AI.
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IAB Tech Lab Launches Containerization Project
The IAB Tech Lab has launched a new global initiative aimed at modernizing the infrastructure behind programmatic advertising. The Containerization Project is designed to tackle growing complexity in the supply chain and create a more efficient and scalable framework for real-time bidding (RTB).
Read MoreIAB Tech Lab invites Canadian Digital Stakeholders to Shape AI’s Use of Online Content
As AI transforms the way people discover and consume information, it is also changing how publisher and brand content appears online.
Read MoreIAB and MRC Release Draft Guidelines for Attention Measurement
Attention is quickly becoming the name of the game as marketers and media buyers seek meaningful ways to evaluate advertising performance beyond traditional reach and impression metrics. With growing demand for more relevant, outcome-based signals, attention is emerging as a key component in the shift toward new media currencies.
Read MoreIAB Tech Lab Introduces Trusted Server, to Help Publishers Regain Control of Digital Advertising Amid Browser Lockdowns
IAB Tech Lab, announced today the launch of Trusted Server. This new open-source server-side ad management framework gives publishers complete control over ad monetization in an era of increasing browser restrictions and signal loss.
Read MoreIAB Tech Lab Expands OpenRTB with Extended Content Identifiers
IAB Tech Lab has announced a significant update to OpenRTB, introducing Extended Content Identifiers (ECI) to enhance transparency and efficiency in programmatic advertising.
Read MoreIAB Tech Lab Moves to Advance Secure Matching & Measurement for Data Clean Rooms
IAB Tech Lab’s latest initiatives focus on establishing interoperable standards that enable secure, privacy-preserving data collaboration within clean rooms.
Read MoreIAB Tech Lab Releases Implementation Guidelines for the Global Privacy Platform
IAB Tech Lab released the Implementation Guidelines for the Global Privacy Platform this week, marking a pivotal step in establishing industry-wide standards for consent and data privacy.
Read MoreIAB Tech Lab Lauches ADMaP: A New Standard for Privacy-Safe Data Sharing in Digital Advertising
IAB Tech Lab introduces the Attribution Data Matching Protocol (ADMaP), a secure solution for advertisers and publishers to share and measure conversion data without compromising user privacy.
Read MoreIAB Tech Lab Announces Significant Milestone to the Privacy Taxonomy
Today, the digital advertising industry is taking a big step towards better, standardized data privacy practices through substantial developments with the IAB Tech Lab’s Privacy Taxonomy.
Read MoreThe Cookie Lives On
Google has made a dramatic U-turn on its plan to phase out third-party cookies. Instead of eliminating 3rd-party cookies, they have decided to introduce a new Chrome feature designed to give users more control over their browsing and privacy settings.
Read MoreIAB Tech Lab Releases Ad Creative ID Framework to Improve Connected TV Advertising Experience for Consumers and Brands
IAB Tech Lab, the global digital advertising technical standards-setting body, announced today the Ad Creative ID Framework (ACIF). This framework supports the use of registered creative IDs that persist in cross-platform digital video delivery, in particular Connected TV (CTV) environments.
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