The release of IAB Tech Lab’s Global Privacy Platform this quarter marks an achievement of enormous effort involving stakeholders working together from across the globe for over 2 years. This week, Anthony Katsur, CEO of IAB Tech Lab, shared his…
Read MoreThis week, IAB Tech Lab announced an update to the ads.txt specification which has been widely adopted as an effective measure against ad fraud. The updated specification is now out for a 60-day public commentary period. The update includes two…
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On theme for our upcoming Business of Digital “First Party Reality - The New Rules of Engagement” event on March 30, 2022, IAB Tech Lab has just released a highly anticipated new specification that will enable publishers to organize their…
Read MoreAs we review the recently released details behind the APD ruling on the IAB Europe TCF framework, we are collectively learning a great deal about the contours of the law itself and are working to better understand what kind of…
Read MoreHot out of the IAB Tech Lab are two important new initiatives designed to make the digital ecosystem more seamless, transparent, and secure. ads.cert 2.0, an initiative that uses cryptographic technologies to secure transactions end-to-end and the updated Content Taxonomy 3.0 structure supporting contextual buying for connected TV…
Read MoreEffective transparency requires infrastructure to support it and this week, IAB Tech Lab hit a major milestone with its launch of the highly anticipated Transparency Centre. This first of its kind central hub is a one-stop resource where buyers, sellers…
Read MoreThe next generation of industry standards will evolve as code and late last week, IAB Tech Lab announced its plan to support the industry and facilitate the governance and management of relevant open-source projects that will support innovation, deployment and…
Read MoreA recap of IAB Canada’s “Privacy Laws & Digital Advertising: Multi-jurisdictional Overview and Implications” webinar Earlier today we hosted a virtual discussion with over 300 Canadian privacy professionals where we presented IABs newly released Cross Jurisdictional Privacy Project Compendium, titled…
Read MoreIAB Tech Lab announced last week their newly released automated service for publishers’ Supply Chain Validation. This service allows publishers to validate authorized sellers of their inventory by verifying their ads.txt (authorized digital sellers file) or app-ads.txt files against sellers.json…
Read MoreIAB gathered over 150 legal experts from eleven jurisdictions around the globe to examine how jurisdiction-specific privacy laws apply to the digital advertising industry. This team of privacy rock stars from nations including Singapore, Nigeria, Brazil, Australia, and Canada have…
Read MoreUID 2.0 Now Open Source through IAB Tech Lab and IAB Canada Releases Guide to Unified IDs The source code for UID 2.0 has officially landed at IAB Tech Lab. This week, the developer of UID 2.0, The Trade Desk, announced that they…
Read MoreProgress on Global Privacy Platform / TCF Canada IAB Canada efforts to prepare the industry for rapid developments in the global privacy landscape continue to move forward. Policies that will serve to provide specifications to IAB Tech Lab to develop…
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