IAB Canada’s recent Data Night entitled “GameFest” brought together industry leader Deborah Gurofsky, Vice President of Partnerships at Media Pulse and Sonia Carreno, President of IAB Canada, for a fascinating discussion on in-game advertising. This powerful yet often underestimated channel…
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Canada's in-game advertising industry is experiencing rapid growth, offering marketers a unique channel to reach enormous and captivated audiences. Industry figures underscore this trend, with the market projected to generate US$1.45bn in revenue by 2024 and grow steadily until 2029, presenting rich opportunities for brands across Canada.
Read MoreThis week, the IAB Intrinsic In-Game Measurement Task Force, led by a joint effort between IAB, the IAB Tech Lab and the Media Rating Council (MRC), released measurement guidelines for Intrinsic In-Gaming Advertising to establish an updated framework that can…
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