In an increasingly privacy-conscious landscape, striking the delicate balance between impactful digital marketing and protecting user's privacy has become a significant challenge. How do we reconcile targeted advertising with the growing demand for user privacy?
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The IAB Tech Lab recently introduced updates to the OpenRTB standard—core to programmatic advertising—to align with Google’s Privacy Sandbox’s Protected Audience API. These updates represent a pivotal step towards helping the advertising industry seamlessly transition to privacy-conscious ad models when…
Read MoreBill C-27 – Federal Privacy and AI Legislation The fate of Bill C-27 which includes a PIPEDA overhaul (CPPA) and new regulation governing the use of AI (AIDA) is back in the house as the Standing Committee on Industry and…
Read MoreThis week, IAB Tech Lab announced two key developments in the race towards cookie independence which has already kicked off this year. The first is Index Exchange’s contribution of the Privacy Sandbox Demo Tool which will help the industry better…
Read MoreToday, IAB Tech Lab announced the release of their Differential Privacy Guidance, a document developed by the PETs Working Group designed to empower all stakeholders in the digital media ecosystem with the knowledge and tools needed to evaluate and implement…
Read MoreAs the industry continues to move towards cookie independence, global solutions are being released to meet the challenges faced by all stakeholders in an effort to connect with audiences in a post cookie world. Among the solutions, is IAB Tech…
Read MoreCanada’s Digital Charter (Bill C-27) made its way back onto the order paper last week at the Standing Committee on Industry and Technology (INDU). This important legislation has been top of mind for all Canadians and is comprised of three…
Read MoreCountdown to Quebec Privacy Compliance The bulk of Quebec’s new privacy law requirements come into effect on September 22nd and according to a recent survey of 100 plus organizations, conducted in partnership with Gowling WLG, there are still several concerns…
Read MorePrivacy Continues to Heat Up Privacy professionals are gathering from all corners of our country for the annual IAPP Canada Privacy Symposium in Toronto. This year’s conference will undoubtedly focus on the status of the federal Bill C-27 (which is…
Read MoreIAB Canada has been tracking the Canadian News Bill C-18 and the concerns it has raised with regards to supporting access in the Canadian media marketplace. As a result, we are encouraged by the increasing demand for the Canadian News…
Read MoreThis week, we headed to the Hill for two productive days of meetings with policy makers and government officials representing all sides of a series of pressing issues for the digital advertising sector. Bill C-27 was at the top of…
Read MoreLast week marked the first birthday of regulated iGaming in Ontario and the celebrations kicked off at a sold-out summit hosted by the Canadian Gaming Association. The mood was bright and for good reason – this booming new sector comprised…
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