IAB Canada is thrilled to have been awarded “Most Impactful Product/Service in Privacy” award at the inaugural PICCASO Privacy awards ceremony in Toronto June 11.
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Google may have hit the snooze button on phasing out third-party cookies, but the digital ad world isn't hitting pause. Case in point: the IAB Tech Lab's Rearc Addressability and PETs Working Group just dropped the ID Solutions Guidance.
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The recent Enterprise Event rallied the Canadian digital advertising community to tackle the industry's most pressing challenges. Held at Toronto's iconic The Great Hall, the event fostered collaborative discussion with IAB Canada members as well as panel discussions led by industry leaders.
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The fate of C-27 has seen some productive progress within the INDU Committee who are knee deep into the clause-by-clause examination of the Bill. Meanwhile south of the border the US the privacy patchwork continues to grow with 16 enacted state laws and upwards of ten more states working to pass their own legislation.
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In an increasingly privacy-conscious landscape, striking the delicate balance between impactful digital marketing and protecting user's privacy has become a significant challenge. How do we reconcile targeted advertising with the growing demand for user privacy?
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The IAB Tech Lab recently introduced updates to the OpenRTB standard—core to programmatic advertising—to align with Google’s Privacy Sandbox’s Protected Audience API. These updates represent a pivotal step towards helping the advertising industry seamlessly transition to privacy-conscious ad models when…
Read MoreBill C-27 – Federal Privacy and AI Legislation The fate of Bill C-27 which includes a PIPEDA overhaul (CPPA) and new regulation governing the use of AI (AIDA) is back in the house as the Standing Committee on Industry and Technology…
Read MoreThis week, IAB Tech Lab announced two key developments in the race towards cookie independence which has already kicked off this year. The first is Index Exchange’s contribution of the Privacy Sandbox Demo Tool which will help the industry better…
Read MoreToday, IAB Tech Lab announced the release of their Differential Privacy Guidance, a document developed by the PETs Working Group designed to empower all stakeholders in the digital media ecosystem with the knowledge and tools needed to evaluate and implement…
Read MoreAs the industry continues to move towards cookie independence, global solutions are being released to meet the challenges faced by all stakeholders in an effort to connect with audiences in a post cookie world. Among the solutions, is IAB Tech…
Read MoreCanada’s Digital Charter (Bill C-27) made its way back onto the order paper last week at the Standing Committee on Industry and Technology (INDU). This important legislation has been top of mind for all Canadians and is comprised of three…
Read MoreCountdown to Quebec Privacy ComplianceThe bulk of Quebec’s new privacy law requirements come into effect on September 22nd and according to a recent survey of 100 plus organizations, conducted in partnership with Gowling WLG, there are still several concerns and…
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