Exclusive Insights from State of the Nation 2024 Toronto – Is this even legal?    

As the Canadian advertising industry undergoes significant shifts, privacy regulations become increasingly complex. A recent panel discussion at IAB Canada's State of the Nation event in Toronto, the discussion centred around the current legislative landscape in Canada (and beyond), the looming issues and concerns for the industry, and how to ensure advertising practices are compliant and ethical. 

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IAB Tech Lab Releases Essential ID Solutions Guide

Google may have hit the snooze button on phasing out third-party cookies, but the digital ad world isn't hitting pause. Case in point: the IAB Tech Lab's Rearc Addressability and PETs Working Group just dropped the ID Solutions Guidance. 

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Pulse on Policy – The Privacy Edition

The fate of C-27 has seen some productive progress within the INDU Committee who are knee deep into the clause-by-clause examination of the Bill. Meanwhile south of the border the US the privacy patchwork continues to grow with 16 enacted state laws and upwards of ten more states working to pass their own legislation.

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Addressable Audiences in a Privacy-First World 

In an increasingly privacy-conscious landscape, striking the delicate balance between impactful digital marketing and protecting user's privacy has become a significant challenge. How do we reconcile targeted advertising with the growing demand for user privacy?

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IAB Canada – Policy Pulse

Bill C-27 – Federal Privacy and AI Legislation  The fate of Bill C-27 which includes a PIPEDA overhaul (CPPA) and new regulation governing the use of AI (AIDA) is back in the house as the Standing Committee on Industry and…

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