Samsung Ads Archives

Nov 30, 2023

Getting the Full Picture – New Tools to Unearth Audiences on CTV

CTV in Canada is on the rise. Our latest revenue survey showed a conservative estimate of $658M in 2022 and we expect to see continued growth given the steady uptake in CTVs across the country. One industry leader and IAB…

Jul 12, 2023

How Marketers Can Leverage the Smarts in Smart TVs to Reach Audiences

Everyone is talking about CTV. As inventory ramps up in Canada, advertisers are looking to better understand the opportunities. IAB Canada reached out to Derek Fung, Sales Manager at Samsung Ads Canada to gain some valuable perspective on how marketers…

Tag: Samsung Ads