IAB Canada’s State of the Nation roadshow wrapped up this week. Moving across Toronto, Vancouver, Montreal and Halifax, this coast-to-coast event brought hundreds of Canadian digital media and marketing professionals together to discuss the latest issues, trends and opportunities in the sector.
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IAB Canada’s recent State of the Nation event in Toronto provided some key insights into the state of the industry as we close out the first half of the year. Canada's digital media revenue is expected to reach $18.1 billion by the end of 2024, indicating steady growth from $15.9 billion in 2023. Growth is diverse in this dynamic sector as we turn our attention the retail media, CTV and the changing definition of search and performance media.
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Artificial intelligence (AI) is rapidly transforming the media landscape, and its impact is being felt across the marketing industry. The Emerging Media Tools and Hacks panel discussion during the State of the Nation Toronto 2024 brought together experts from the industry to explore how they are leveraging this technology to deliver greater value to advertisers.
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The recent IAB Canada's State of the Nation 2024 event in Toronto took on a critical issue in the advertising industry - the phase-out of third-party cookies by Google Chrome, slated for Q1 2025.
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As the Canadian advertising industry undergoes significant shifts, privacy regulations become increasingly complex. A recent panel discussion at IAB Canada's State of the Nation event in Toronto, the discussion centred around the current legislative landscape in Canada (and beyond), the looming issues and concerns for the industry, and how to ensure advertising practices are compliant and ethical.
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The future of digital advertising is centered around privacy. As third-party cookies eventually crumble, panelists at IAB Canada’s State of the Nation event in Toronto explored actionable tactics for maintaining effective audience targeting while upholding evolving privacy standards.
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IAB Europe held its annual Interact conference in Milan last week. The event brought together a broad network of European stakeholders to address serious questions about the digital advertising industry with sharp discussions.
Read MoreIAB Canada has been busy in-session with Councils this month. Reflecting on Q1, while we continue to face an underlying theme of economic uncertainty, there is no shortage of concrete issues on the minds of our members on both the…
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