Things we Need to Know – An Update on IAB Canada Research
IAB Canada has focused on key priority areas to help deliver relevant reporting to the Canadian market.
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AI Challenges Sustainability
AI continues to be top of mind as a disruptive force to the ad industry as our members test, integrate and evaluate its impact to the value chain. It is quickly becoming clear that the growing and widespread use of AI for various applications can undermine sustainability initiatives.
Read MoreShaping the Future of Digital Advertising: Insights from IAB Canada’s Enterprise Event
The recent Enterprise Event rallied the Canadian digital advertising community to tackle the industry's most pressing challenges. Held at Toronto's iconic The Great Hall, the event fostered collaborative discussion with IAB Canada members as well as panel discussions led by industry leaders.
Read MoreDigital Advertising’s Sustainability Imperative: It’s Time for Action
In the fast-paced world of digital advertising, there's a rapid evolving definition behind “sustainability”. Looking through the environmental lens, one looming challenge that can't be ignored is the carbon emissions tied to advertising online.
Read MoreNailing Sustainability – IAB Tech Lab Releases a Playbook for Programmatic
Following IAB Tech Lab’s formation of a committee focusing on producing guidance and tools to address industry’s efforts to reduce carbon impact on the programmatic supply chain in January, the group has developed a rapid response with the release of…
Read MoreLet’s Change the Topic to Creativity – Cannes Lions Season Kicks Off
Finally, a reprieve from numbers, policy, and plumbing – Cannes Lions season is upon us! The media side of the advertising business rarely has the time to reflect on the amazing creativity that the various channels carry on behalf of…
Read MoreSustainability has Landed in Online Advertising – An Earth Day 2022 Reflection
The last in-person Cannes Lions Festival in 2019, placed the practice of “greenwashing”, which means talking up the benefit to the environment of a practice, product, or service despite there being no underlying change taking place under the microscope. One…
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