IAB Canada is excited to announce new episodes of The Business of Digital Podcast, amplifying the importance of audio advertising in Canada. These key discussions are co-hosted by IAB Canada and Karim Kanji, VP of Digital and Emerging Media at Active International Canada and Chair for IAB Canada’s Audio Committee and invite industry leaders to share their insights on the vital role audio advertising plays today.
The Growing Significance of Podcasting in Canada, with Jeff Vidler of Signal Hill Insights
Jeff Vidler, President of Signal Hill Insights, unpacks the growing significance of podcasting in Canada. Listen in and discover how podcasts are creating deeper connections with listeners while boosting advertising success.
Or Watch the podcast here.
The Evolving Role of Podcast Advertising with William Soraine of GroupM Canada
William Soraine, VP of Investment at GroupM Canada, discuss the evolving role of podcast advertising. He shares insights into the factors driving the popularity of podcasts as well as their strong potential for effective and cost-efficient advertising.
Or watch the podcast here.
Ad Opportunities in Audio Advertising with Adam Ritchie of AudioVelocity
Adam Ritchie, Director of AudioVelocity, increases the volume on the potential of digital audio advertising. He highlights the evolution of creative brand integration across digital audio, an essential topic for advertisers exploring audio advertising.
Or Watch the podcast here.
Stay updated on the evolving landscape of digital advertising in Canada by tuning in to the Business of Digital Podcast. Listen here.