Fine tuning your Media Portfolio with Audio Everywhere Everything old becomes new again, and thanks to the power of digital and the increasingly connected lives of consumers, radio, which has been around since the 1920’s, has been completely revitalized into…

Passion for the Game – The Woman’s Pro Sports Audience in Canada – Rahul Sethi, Vivdata At this week’s Community Uninterrupted Webinar, we got a unique chance to delve into the mystery of why women’s pro sports are lagging behind…

An Update on Project Rearc As we edge closer towards cookie independence, the efforts of Project Rearc continue to gain momentum in its quest to harmonize privacy and personalization for digital experiences.The brightest global minds from business, tech and policy…

IAB Canada spent three days delving into a sector that continues to fuel the digital media economy in Canada and around the world. A wide array of industry experts from all sides of the eCommerce spectrum convened to discuss the…

IAB Canada eCommerce Week Coverage Written by IAB Canada Community Contributor: Melody Lin September 28, 2020 Day 1 – eCommerce in Canada As holiday shopping season nears, the impact from this year’s pandemic crisis has been profound on eCommerce as…

IAB Canada’s Latest Assessment of COVID-19 Impact on Digital Spend in Late 2020 & Early 2021 Planning for 2021 has already begun as the COVID-19 crisis continues. While discussions mount around re-opening the economy in the face of rising Covid…

IAB Canada is thrilled to announce the official release of the Canadian News Media List. This first of its kind project positions Canada as a leader in efforts to give domestic news media a fighting chance in the programmatic landscape.…

IAB Canada TCF to be released for Public Commentary September has been a busy month for IAB Canada, as we have multiple privacy-related initiatives on the go. An initial draft response to the Government of Ontario’s request for submissions regarding…

IAB Canada’s eCommerce Week Kick-Off This week, IAB Canada celebrated eCommerce in a big way. Over the course of three days, we explored the global shift to eCommerce and how the recent pandemic has accelerated that shift, the impact this…

Making smart media buying decisions depends on having a deep understanding of your audience. Looking at consumer journeys and delving into segmentation strategies is a critical part of the planning process. Once a clear definition is in play, finding scale…

A Report from IAB Tech Lab Reboot Day two of the IAB Tech Lab Reboot conference explored the best weapon we have against ad fraud – transparency. Over the years, IAB Tech Lab has developed standards like seller.json, SCO, ads.txt,…

Driving the Digital Media Market Forward IAB Canada is looking forward to hosting an incredible deep dive into the world of online sales at eCommerce Week taking place on September 22-24th. It seems that every conversation these days somehow touches…